Why business holiday cards still matter 

Building a personal connection with your customers can make your brand shine, and one way to do that is by sending Holiday Cards. But in this ever-growing era of digital marketing, you might find yourself asking, “Are business holiday cards worth it?”. Spoiler alert: the answer is yes.

Sending a Holiday Card around the festive season is thoughtful and guarantees a feel-good vibe. It can also strengthen your working relationships, re-engage customers, or simply make partners feel valued. In this article, we talk about the benefits of sending Holiday Cards and share what some of our customers have to say.

Strengthening relationships

A Holiday Card is more than just a fold of paper. It’s a thoughtful gesture that shows your clients, partners, or customers that you appreciate their support. It’s a tangible way to say thank you that can strengthen your business relationships.

Customer retention is an important part of every business, and connecting throughout the year is a great way to remind people you’re there. Emotions play a key role in decision-making – and this is why many businesses engage in what is labeled ‘joy marketing’ as a way to build loyalty. Our customer, Enclave, told us: “We opted to print Holiday Cards as a gesture of appreciation towards our valued partners, customers, and friends.”

Physical vs digital 

Who doesn’t love receiving a card in the mail? With our inboxes becoming ever more cluttered, tangible paper products give your business an opportunity to make an impression. Extra points go to well-designed Holiday Cards or Greeting Cards that are display-worthy on a mantelpiece or notice board.

“Print materials help us stand out and people appreciate our cards year after year”.

Beth Harris – Resort Hotel Association

Beth from the Resort Hotel Association printed some stunning Silver Foiled Holiday Cards with MOO. She told us: “Having beautiful Silver Foil cards printed to send out during the holidays made this piece of mail very special and different from our competitors. Print materials help us stand out and people appreciate our cards year after year”.

Another customer, Courtney from Longship agrees on the importance of print marketing materials in an overly saturated digital world: “While our marketing efforts are heavily weighted in digital messaging, print products provide a special element and personal touch,” she said.

Reinforcing brand values

Holiday Cards can also serve as a subtle marketing tool. By incorporating your logo, brand colors, or even a brief story about your company, you can reintroduce your brand identity and keep your brand messages front and center.

Enclave’s Marketing and Design Assistant, Lily, walked us through their Holiday Card design; “Our approach involved harmoniously integrating our brand’s color palette, embedding our logo, and incorporating linear design elements that subtly mirrored the angles found in our logo while infusing the design with festive, Christmas-inspired ambiance”.

Holiday Cards also give businesses the chance to showcase their company culture. Cards that reflect the company’s values, mission, or personality can give recipients a glimpse into the company’s unique identity. This can differentiate a business from its competitors and make it more memorable.

”Print products remain impactful for our brand mission by offering a tangible and memorable touchpoint with our audience.”

Lily Fraser – Enclave

An opportunity to say ‘thank you’

Above all, sending Holiday Cards is a traditional and heartfelt way of saying thanks. It’s a chance for businesses to reflect on the support from customers, clients, and partners over the years, which is a fundamental part of any business relationship. 

Our customer, Patrick from The Group Real Estate, explains, “Our brokers send out several cards a year, including Holiday Cards. These provide a vital connection and help to maintain good relationships with their client base.”

Once you’ve decided why Holiday Cards are worth sending, it’s time to think about how yours should look. Explore our guide to business Holiday Card ideas for creative direction and design inspiration, or browse the latest Holiday Card design trends. If you need some design support, fill in our short form below and we’ll be in touch to help you get started. 

Frequently asked questions

Do business holiday cards still work?

Yes. In a world of crowded inboxes and digital messaging, a physical Holiday Card can offer a more personal and memorable way to connect with customers, clients and partners. MOO customers have found that print provides a special touch that digital communication can’t always replicate, helping businesses stand out and strengthen relationships.

Should our business send holiday cards this year?

If maintaining strong relationships with customers, clients or partners is important to your business, Holiday Cards can be a thoughtful way to show your appreciation. A well-designed card can also reinforce your brand and give recipients a tangible reminder of your business during the festive season (and beyond).

Are printed holiday cards worth the cost?

A Holiday Card accomplishes more than a seasonal greeting. It can strengthen relationships, reinforce your brand values and create a memorable physical touchpoint with your audience. Personal touches, thoughtful design and quality finishes can make the card feel especially meaningful and help it stand out from the digital messages recipients receive every day.

How do we know if a holiday card campaign was successful?

Think beyond immediate sales. A successful Holiday Card campaign can help strengthen customer relationships, keep your brand memorable and encourage future engagement. Consider factors such as customer feedback, responses to your cards, and whether the campaign helps you maintain or deepen important business relationships.