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Can a brand audit save your business?

March 2017, by moocrew | Add a comment

Your brand represents your business. And we all know businesses change to catch up with trends in the industry. So while your brand helped you get to where you are today, it may need a refresh to retain your customers and break into new areas. That’s why rebooting your brand is so necessary. Don’t know where to start? Try a brand audit first.

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Meet the Notebook family

March 2017, by moocrew | 25 Comments – latest by zoemelp

6 swish colour pairings and a covetable character – meet our new Notebook range. Made from the highest-quality materials and designed to help you balance your work and life, we hope you’ll find your favourite.

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Persuasive tactics for realtors

March 2017, by admin | Add a comment

Working in real estate sure teaches you how to be persuasive – but we bet you don’t know all 5 of these proven-and-practiced ways to persuade. Try one on your next appointment!

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Self-care for the self-employed

March 2017, by admin | 1 Comment – latest by Taylor

Working for yourself? Sure, it’s super-rewarding – but it can make it hard to make time for yourself. Follow our 5 tips for a more productive, more relaxed, more successful you. Continue reading this article…

The art of running a 6-11 with Geo Heaven

March 2017, by moocrew | 7 Comments – latest by KT Doyle

Creating a profitable and successful business is both challenging and exciting – you need to have a clear brand vision with a firm understanding of the product you’re creating, marketing and selling.

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Customer Profile: Relate by Zendesk

March 2017, by moocrew | Add a comment

Quality customer service isn’t just about quick wait times on the phone anymore. It now includes amazing content marketing—AKA an offering of helpful content for your consumers. Zendesk, a company dedicated to creating great customer experiences, has mastered this art. Continue reading this article…

5 tips for practical persuasion

March 2017, by moocrew | Add a comment

When you run a business, every word you use can have an impact on how people see your brand – so how can you make sure they all build towards a positive perception? Here are 5 persuasive tips to help spur your success.

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How cute are these stickers?

March 2017, by moocrew | 13 Comments – latest by Sheri

Your stickers are too cool. Seriously. For a fast way to put a personal touch on everything from laptops to pens (often via your products, packaging, of course), it’s got to be stickers. We love them, and we’re inspired by the creative ways you’ve used them every day.

Here are two of our brilliant customers who’ve extended their brand into these sticky little creations. We hope they’ll inspire you as much as they did us.

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“Our process is our product” – branding a UX agency

March 2017, by moocrew | 3 Comments – latest by Geri Wurth

Chris Elphick | 100 Shapes

When your company’s built around basing staff in your clients’ offices, how do you keep hold of your brand? We met 100 Shapes, a UK-based UX design agency to find out.

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How to scale your values along with your startup

February 2017, by admin | 1 Comment – latest by Peter Wedding Photographer Surrey

As your startup grows, things start to change. Sure, making money and adding people is great fun, but when the office begins to get overcrowded, the culture that made you successful starts to drift. As a founder, it’s up to you to actively defend this founding culture as it’s the key to your future success. Here’s how to maintain your core values as you scale: Continue reading this article…

Craft for the home – your inspiring businesses

February 2017, by moocrew | 2 Comments – latest by Alix

Our MOO community is creative, crafty and beautifully brilliant. Every day, we’re inspired by people all over the world who’ve built a brand from their own creativity and we hope you will be too.

Here are 3 beautiful brands we love who specialise in making beautiful things for the home – each was kind enough to share the story behind their businesses and stunning designs.

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Self-care and the start-up

February 2017, by moocrew | 11 Comments – latest by Roberto

4 great work habits for entrepreneurs to boost wellbeing while building a brand.

Running a business is one of the most exciting things you’ll ever do. You get to make money doing something you’re passionate about, while having full control over your work schedule — the amount of freedom can be a little addictive, and very inspiring. Continue reading this article…

How to brand a tattoo studio

February 2017, by moocrew | 8 Comments – latest by Jeanne Lombardo

Graphic design, illustration and a meticulous attention to detail make Lucy Frost a formidable artist and business owner. We met her to find out how she’s forging her own path and how she brings her individual style to her commissions – and her brand.

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5 tips for first time freelancers

February 2017, by moocrew | 4 Comments – latest by moocrew

MOO has teamed up with, where you can create a page and get one link to present who you are and what you do. is made for freelancers, entrepreneurs, and side-hustlers looking to grow their audience or find new clients. With your personalized domain, you can centralize your online presence and showcase everything you do, from your work to your passions. Get started today
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“It’s old world colliding with new world” – meet our Maker of the Month

February 2017, by admin | 2 Comments – latest by Brad Forrest

How can you make heritage skills relevant for a modern market? Ed Neale, founder of Brazilian tailoring brand Reunidas, is putting a new twist on luxury.

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Instagram inspiration – your MOOcards

February 2017, by admin | 1 Comment – latest by Wedding Photographer Surrey

We can’t get enough of your amazing designs – from production to retail, the MOO community is creative, inventive and more than a little bit brilliant.

This month, we wanted to share 3 studios we’ve been blown away by, from music to plants – with the stories behind their businesses and stunning designs.

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6 networking tips for people who don’t like networking

February 2017, by admin | 6 Comments – latest by Christopher

If it ever seems like networking events are awkward, it’s not just you. We all struggle sometimes. But how can you make it easier – and why is it definitely worth the effort?
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How to supercharge your corporate business cards

January 2017, by moocrew | 2 Comments – latest by moocrew

Sure, your handshake might be how you make a first impression, but your corporate business card is the physical representation of your brand—and it’s one that people take away with them. That’s why it’s important to invest in well-made print materials. You don’t want to be remembered as the person from the company with flimsy cards, do you? Of course not.

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The Good Stuff Awards – the judge’s advice

January 2017, by moocrew | Add a comment

Tess McCabe, the Melbourne-based graphic designer and branding expert, is judging Frankie Magazine’s Good Stuff awards. As sponsor of the small business category, we’re really pleased to be involved. We caught up with her to find out a bit more about what she’s looking for from entrants – so if you’re thinking of getting involved, here are her tips for success.

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“Life is short – work somewhere awesome”

January 2017, by moocrew | 17 Comments – latest by Richard Bateman

Creatives tend have a blend of skills – that’s why networking by shared projects rather than single skills suits today’s diversity of talent. It’s on this principle that Pip Jamieson founded The Dots.

Pip Jamieson is the epitome of entrepreneurial high-energy – and we are in awe. The founder and CEO of creative networking platform The Dots, Pip is living the dream so many of us have – successfully making the leap from working in a 9-5 job to launching her own business.

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