Privacy Policy

Welcome to MOO’s privacy policy. MOO respects your privacy and is committed to protecting your personal data.


  1. Introduction


This privacy policy tells you how MOO uses personal data when you visit our website (our Site), interact with us and buy our products and services. It applies regardless of where you visit our Site from, or how you interact with us, like through chat, email, social media, phone or if you come to one of our events.

It is important that you read this privacy policy carefully, together with any other privacy notices we may provide, so that you are fully aware of how and why we are using your data.

This privacy policy was last updated on 1 September 2023 and historic versions can be obtained by contacting us. If you are a resident of California, see our separate California privacy notice here.

  2. Our website and the MOO group of companies


MOO sells print and business merchandise products and related services (our Products & Services), including through our business account services. Our Products & Services are mainly intended for business users. The Site is not intended for or directed to children and we do not knowingly collect, maintain or use data relating to children.

MOO is made up of two different legal entities:

Moo Print Limited and MOO Inc. work collaboratively to provide our Products & Services to MOO’s customers all over the world, and so they may sometimes be jointly responsible for your data (i.e. acting as joint data controllers of your data). When we mention “MOO”, "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the MOO group of companies responsible for processing your data.

  3. Personal data which we collect about you


We collect a variety of information about our wonderful customers (you!) and visitors to our Site. This personal data falls into these categories:

Type of personal data

What does this include?

Contact Data

Title, first name, last name, gender/pronouns, billing address, delivery address, email address and telephone numbers. If you interact with us through social media, this may include your social media user name.

Organisation Data

Name of company, business unit/division, role within the company.

Device/Technical Data

Internet protocol (IP) address, user browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, other technology on the devices you use to access the Site. Sometimes this is collected via cookies or similar technologies.

Customer Payment Data

Payment card details.

MOO uses third party payment processors Worldpay, Stripe and PayPal to process payments made for products and services via the Site. All online payments will be conducted in accordance with Payment Card Industry (PCI) data security standards (which are high!) and your billing information (which is only used by these payment processors for the purpose of performing fraud protection) is encrypted before being communicated to them. Subject to the below exceptions, your card details are communicated directly from your browser to these payment processors - MOO never (ever!) sees your full Permanent Account Number (PAN). This means that the payment form is either off-site or displayed in a frame on the payment page.

For Worldpay and Stripe, if on the payment page you have requested that your card details be remembered (it’s such a timesaver!) and the payment was successful, MOO stores the card type, a Masked PAN (only the first 6 and last 4 digits) and the card’s expiry date as well as an associated token. We store this information so that you and we can identify your stored card and use it for further payments at MOO. We also store separately the last 4 digits and card type so that we can identify transactions made by a particular card.

For PayPal we only store the tokens required to identify the transaction with PayPal, issue refunds and identify transactions made using PayPal.

Supplier Invoicing Data

Information given on supplier invoices, including bank account and payment details.

Account Data

Account holder login details, purchases or orders made by customer (including designs, which may themselves include personal data such as contact information on business cards and other printed materials), customer preferences, feedback and survey responses. So that you can come back and re-print your previous orders, we do not delete your account holder login details and designs until your account is deactivated or you ask us to delete it.

Usage Data

Information about how users use the Site, which might include length of visit, page views, website navigation paths, timing, frequency and pattern of your Site use, and any other information about how you use our Site and our Products & Services. Sometimes this is collected via cookies or similar technologies. This includes visual recreations of your visit to our Site, showing your mouse movements, clicks, scrolling and other actions you make on the Site. We have chosen a high level privacy configuration for these session replays which means that anything you type is ‘masked’ and not included in what we can see.

Marketing and Communications Data

Your preferences in receiving direct marketing from us and our third parties and your communication preferences.

Premises Data

Including CCTV footage and access records if you visit any of our premises.

We also collect, use and share aggregated data, such as statistical or demographic data, for any purpose. Aggregated Data may be derived from your personal data but, as long as it is not combined with other data to identify you, is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you and is therefore no longer personal data) for research or statistical purposes. In which case we may use this information indefinitely without further notice to you.

We do not collect any special categories of personal data about you. Special categories of personal data are personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation. Nor do we collect any information about criminal convictions and offences. If you use any of these types of personal data on products you design or create on, we will not be able to tell. We will treat all the personal data included in designs or products as ordinary personal data.

Remember, if you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the Products & Services you’ve asked for.

  4. How is your personal data collected?


We use different methods to collect data from and about you including through:

Direct interactions. We may collect directly from you Contact, Organisation, Customer Payment, Supplier Invoicing, Account, and Marketing and Communications Data. For example, we may collect this information from you when you:

When you communicate with us online, third party vendors receive and store these communications on our behalf.

Automated technologies or interactions. As you interact with us, including via our Site, we may automatically collect Device/Technical Data about your equipment, browsing actions and patterns. We may also collect Device/Technical Data or Usage Data from cookies and similar technologies when you use our website, or when you click on one of our adverts (including those shown on third party websites).

Third parties or publicly available sources. We may receive personal data about you from various lawful sources, including:

  5. How we use your personal data (including the lawful bases)


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Generally, we do not rely on consent as a legal basis for processing your personal data other than (a) for electronic direct marketing, such as sending you our MOOSletter; or (b) where the law requires it. Where our legal basis is consent, you have the right to withdraw consent any time.

See the table here for a description of all the ways we plan to use personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

We do not carry out any automated decision making.

If you ever have any questions about this, all you have to do is ask. See ‘How to contact MOO about privacy’ below.

  6. Advertising, marketing and your communications preferences


We may use your Contact, Organisation, Device/Technical, Usage, Account and Marketing and Communications Data to form a picture of you and what we think you may want or need, or what may be of interest to you. This is how we decide which Products & Services and offers may be relevant for you and tell you about them. This is what we call direct marketing.

We may carry out direct marketing by email, phone, text or post. For example, you might have the MOOsletter hit your inbox, a discount code texted to you, a cool promotion land on your door mat or a phone call to tell you something that might be relevant to you or your business.

We may send you marketing communications if you have previously requested information from us or purchased our Products & Services from us and you have not opted out of receiving that marketing. On our website, we always try hard to make it really clear what we are doing and what communications you will be sent, whether it’s you deciding to sign up to the MOOsletter and other marketing, or as part of creating an account or the purchase journey. You have a right at any time to change your mind and say no thank you and opt out (but we’d be really sorry to see you go, so please give us a chance by fine tuning your preferences before really leaving us!).

If you want to see and/or update your marketing and communications preferences (including opting out), you can visit the ‘Manage Your Information’ section in your account ( You can also opt out by following the unsubscribe link at the bottom of communications.

Of course, there are lots of different ways you’ll see adverts for MOO out and about, and not all of these are based on using personal data – sometimes we just buy good old-fashioned advertising space in the real world and websites and social media. If you see MOO’s adverts on websites and in social media, these may not be directed specifically at you, we might just have bid for the space. In social media you can often find out why you have seen a particular advert which will tell you if it has only been directed at an audience rather than at you personally.

We also work with partners to try and promote the reach of our adverts and use analytics and retargeting for this reason. We use Device/Technical Data or Usage Data from cookies and similar technologies to help us to deliver website and social advertising that we believe is most relevant to you and to potential new customers of MOO. The cookies used for this purpose are often placed on our Site by specialist organisations – and this is also why when you’ve been on our Site, you might see that lovely business card design again. If you want more information on cookies and similar technologies, see ‘Cookies & pixels’ below.

  7. Cookies & pixels


Cookies help our Site work better and provide lots of help in the background to make the process of being a MOO customer a lot easier.

Cookies are a tool that we (and everyone else who operates online) use for advertising. That is just part of why cookies are used. Generally, they are pretty clever.

We use the following categories of cookies:

Required cookies. These are needed for the Site to work. They help you move around it and use our services and features. For example, they make it easy to log in and move from page to page, and make things stay in your cart while you go off and look at other pages.

Functional cookies. These allow us to collect useful info about the way you use the Site – helping us to measure and improve performance. For instance, which pages visitors go to most often, and if they get error messages from web pages. They might also include cookies which allow our Site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.

Advertising cookies. These are used by partners and advertisers to serve ads that are more relevant to your interests (see ‘Advertising, marketing and your communications preferences’ above). They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

When you use our Site, your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. It’s important for you to know that we have no access to or control over cookies used by these companies or third-party websites. We suggest you check the third-party websites for more information about their cookies and how to manage them.

You can see more information about the cookies we use by clicking ‘Cookie Preferences’ right at the bottom of this page, including who they belong to, their ID and why they are used. We’ve also included links to the third-party websites where you can go to find out more.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Our emails often contain a ‘web beacon pixel’ to tell us whether, and how many times, our emails are opened and if you click through to links or adverts in the email. This is so that we can determine which of our emails and adverts are engaging users/customers. When you delete the email, the pixel will be deleted. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text instead of HTML (you can do this via your email provider settings). Alternatively, you can choose not to display images on your emails from us, which also prevents the open pixel from tracking.

  8. Disclosures of your personal data


We may share personal data with the following categories of third party, for the purposes set out in this privacy policy (or if the law otherwise allows it):

We also share data with third parties connected to advertising, retargeting and analytics, such as Google Analytics. You can learn more about Google’s practices by visiting Please see Cookies above, and ‘Cookie Preferences’ on our Site, for more information.

We may also share data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

  9. Account Data


For as long as you have an active account with us, the functionality of our Site allows you to come back at any time and re-print Products you have ordered from us. So, unless you deactivate your account or delete your content, we keep it for you so you can always come back to it.

  10. International transfers


Many of our external third-party providers are based outside the UK and the EEA, so their processing of your personal data will involve a transfer of data outside the UK or EEA.

Whenever we transfer your personal data out of the UK or the EEA, we will comply with applicable data protection law. Some of the mechanisms we may choose to use when undertaking an international transfer are:

We share your personal data within the MOO Group, which will involve transferring your data outside the UK and the EEA. We do this using the Model Clauses.

If you would like more information on the Model Clauses we have in place for international transfers, please contact us using the details at ‘How to contact MOO about privacy’ below.

  11. Data security


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties on a need-to-know basis. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

  12. Third-party links


This website may include links to third-party websites, plug-ins and applications (for example, to leave a review on TrustPilot). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

  13. Data retention


We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including certain Contact Data and Account Data relating to transactions) for six years after they stop being customers for tax purposes.

We may keep your Account and other data for as long as you have an active account with us (see ‘Account Data’ for more information).

  14. Your legal rights


Depending on where you live, you may have some or all of the following rights:

These rights are subject to certain rules, exceptions and limitations around when and how they can be exercised.

If you wish to exercise any of the rights set out above, please contact us (see ‘How to contact MOO about privacy’).

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

UK residents have the right to make a complaint at any time to the ICO, the UK supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

  15. How to contact MOO about privacy


We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions, or would like to exercise any of your rights, please email us at or write to us with your letter addressed to: Data Privacy Manager, Moo Print Limited, LABS Triangle, Stables Market, Chalk Farm Road, London NW1 8AB.

If you are in the EEA, the details of our representative are: Data Priva Limited T/A GDPR Rep, of Studio Office, 3rd Floor, 86-90 Paul Street, London, EC2A 4NE. Their website is

If you are in Switzerland, the details of our representative are: Data Priva Limited T/A GDPR Rep, of Andreaspark, Hagenholzstrasse 56, 7th Floor, Zurich, 805. Their website is

If you need help with our products and services, or this website generally, please contact us here.

  16. A little request from MOO to you


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can do this by updating your account. Thank you.

  17. Changes to this privacy policy


Data protection law and guidance continues to evolve, so you may see little updates to our privacy from time to time. We will post any adjustments to the privacy policy on this page, and the revised version will be effective when it is posted. Be sure to check in and have a read every now and then. Thank you.

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Privacy Policy