| Processing activity / purpose for processing |
Type of personal data |
Lawful basis |
| Building and improving the Site, including providing functionality, analysing performance, fixing errors and improving usability/effectiveness | Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Marketing and Communications Data | Our legitimate interests (to maintain and improve our website/platform and user experience; to build and manage our IT security, network and stack) |
| Carrying out analytics to improve our products/services, marketing, customer relationships and experiences | Contact Data Organisation Data Device/Technical Data Customer Payment Data Usage Data Marketing and Communications Data Supplier Invoicing Data Usage Data | Our legitimate interests (to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc)) |
| Carrying out business development activities, including events | Contact Data Organisation Data Device/Technical Data Account Data Usage Data Marketing and Communications Data | Our legitimate interests (to manage / secure our premises; to market MOO's brand, products and services to leads and customers to grow engagement and sales) |
| Carrying out direct marketing by emails, text messages, phone calls and post (including sending our MOOsletter, email alerts and special offers and maintaining our suppression list) | Contact Data Organisation Data Device/Technical Data Account Data Usage Data Marketing and Communications Data | Consent |
| Detecting and preventing fraud | Contact Data Organisation Data Customer Payment Data Device/Technical Data Customer Payment Data Account Data Usage Data | Compliance with a legal obligation (laws on the prevention of fraud) In the public interest (preventing fraud) Our legitimate interests (to prevent and investigate potential fraudulent transactions/activity) |
| Ensuring our website, information and communication systems and premises are secure, including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution | Contact Data Organisation Data Device/Technical Data Account Data Marketing and Communications Data | Our legitimate interests (to build and manage our IT security, network and stack) |
| Entering someone in a competition, promotion or survey | Contact Data Organisation Data | Our legitimate interests (to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc); To market MOO's brand, products and services to leads and customers to grow engagement and sales) |
| Identifying customers’ preferences, delivering relevant website content/advertisements and recommending products or services that might be of interest to them | Contact Data Organisation Data Account Data Device/Technical Data Usage Data Customer Payment Data Marketing and Communications Data | MOO's legitimate interests (to enable us to provide customers and leads more informed communications, to improve their user experience and increase engagement; to inform our marketing strategy and grow our business) |
| Improving and/or personalising a website user’s experience and/or communications | Contact Data Organisation Data Device/Technical Data Account Data Usage Data Customer Payment Data Marketing and Communications Data | Our legitimate interests (to enable us to provide customers and leads more informed communications, to improve their user experience and increase engagement) Necessary for the performance of a contract to which the data subject is a party |
| Investigating any complaints or incidents with our products and services | Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Supplier Invoicing Data | Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service; to ensure MOO is operating in accordance with the law and is able to investigate and respond to any claims) |
| Managing our business operations, including auditing (which may include sharing with third party auditors) | Contact Data Customer Payment Data Device/Technical Data Account Data | Our legitimate interests (to build and manage our IT security, network and stack; to ensure MOO is operating in accordance with the law and is able to investigate and respond to any claims; to manage our finance and business operations compliantly and effectively) |
| Managing our premises | Contact Data Organisation Data Premises Data | Our legitimate interests (to manage / secure our premises) |
| Managing our relationships with suppliers/vendors | Contact Data Organisation Data Device/Technical Data Supplier Invoicing Data | Our legitimate interests (to negotiate, enter into and administer contracts with our suppliers) |
| Marketing our products and services through our website and social media channels | Contact Data Organisation Data Device/Technical Data Customer Payment Data Account Data Usage Data Marketing and Communications Data | Our legitimate interests (to market MOO's brand, products and services to leads and customers to grow engagement and sales) |
| Opening and maintaining a customer account | Contact Data Organisation Data Device/Technical Data Account Data Marketing and Communications Data | Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service) |
| Processing and fulfilling a customer order (including designs) | Contact Data Organisation Data Customer Payment Data Account Data | Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service) Necessary for the performance of a contract to which the data subject is a party |
| Providing customer service and quality assurance, including to send order updates, receive feedback and provide support on our website and products (by email, telephone or our online chat function) | Contact Data Organisation Data Customer Payment Data Device/Technical Data Account Data Marketing and Communications Data | Necessary for the performance of a contract to which the data subject is a party Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service; to understand how people interact with MOO's website, products/services and customer service to improve these and associated strategies (such as CRM, marketing, etc)) |
| Updating customers, for example if our terms or privacy policy has changed | Contact Data Account Data | Compliance with a legal obligation Our legitimate interests (to enable us to fulfil our obligations under the contract with our customer and provide good customer service) |