When you want to give a flavor of your brand, I think simplicity is best – just let the art or photography speak for itself. In this instance, it’s fashion, but it could just as easily be a painting. The point is singular simplicity, not unlike a picture in a frame. I wanted to draw the eye towards the brand tone, and then on the reverse, keep it minimal with information.
About the designer
Stephen Turner is a graphic/product designer who grew up in Kent, and graduated from London's Brunel University with a BA in Industrial Design. Steve has a particular interest in brands, and loves everything minimal. When not at a computer, he’ll be playing sport (until injured, probably).