Obsolete, Postcards? They’ve become so much more than what you used to send your grandma from summer camp. Postcards are a great canvas for a wide variety of promotional and marketing uses. Direct mail is just the tip of the iceberg! From mini-artworks to menus and event handouts, these versatile cards are the perfect ally for your campaigns.
But what Postcard size should you choose to promote your brand? Here’s everything you need to know about our Postcard dimensions.
You should take the following elements into account when choosing your Postcard size and creating your designs:
Click here to find out more about Postcard design guidelines.
The standard Postcard size is 4” x 6”. It’s the most cost-effective size, as it allows you to qualify for mailing at the First-Class Mail price. Perfect for budget-friendly campaigns.
When thinking about your Postcards’ measurements, consider what you’ll be using them for and whether you’ll be distributing or posting them. Your Postcard design is also important: are there many details? Do you need to fit a lot of text? Sometimes it’s good to go bigger – or smaller!
Our smallest Postcard size. They might be tiny, but they’re also perfect for big ideas. Choose this size if you don’t need to fit a lot of copy on the design. For example, Small Postcards are a great canvas for specific offers and discounts or for a little thank you note to slip into your packaging.
The only thing that’s standard about these Postcards is their name. Perfect for send-outs thanks to their cost effectiveness, they’re also the most popular Postcard size. Classic size for a classic promotion.
Show off your creativity with this original format. More artsy than traditional Postcard formats, Square Postcards are perfect for creatives. They have that “Instagram” feel, and are a great way to promote your social media.
This ever-popular Postcard format looks great on display. These Long Postcards are the perfect format for menus and beauty treatment lists.
Medium Postcards are far from average. A little bit bigger than the standard Postcard, they leave more room for your creativity.
Don’t let the half size fool you. Half-page Postcards have plenty of room to showcase your brand or your art.
Think big! Give your artworks the Postcard format they deserve. These Large Postcards also make great menus and signs.
Ready to get started? Create your very own Postcards with MOO.