Coffee, curiosity and clever design: Meet Fellow

At MOO, we love teaming up with brands that share our obsession with quality, design, and a little bit of fun. Enter Fellow, a coffee brand that’s rewriting the rules on how coffee should taste – and look. From sleek kettles to travel mugs that make spills a thing of the past, Fellow is all about creating joyful coffee experiences.

In this article:

• The story of Fellow
• Fellow’s brand values
• Drinkware designed differently
• Sustainability that actually works
• MOO and Fellow together

Nerds in love with coffee (and design)

Fellow started in 2013 with one simple idea: why should you choose between beautiful and functional? Jake Miller launched a Kickstarter for their Duo Coffee Steeper, a product designed to make ridiculously good coffee accessible to everyone. Nearly $200K in pre-sales later, Fellow was born – and so was a community of coffee-obsessed nerds.

Fast forward a few years, and Fellow is a fully-fledged coffee and drinkware destination. The Fellow store and playground in San Francisco lets customers brew, learn, or just geek out over coffee. Their Stagg EKG electric pour-over kettle even won a Red Dot Design Award for marrying minimalism with high-tech functionality. Pretty neat!

Coffee with a side of values

But what we’ve come to realize when working with Fellow, is that it’s not just about the gear – it’s about doing coffee and drinkware differently. And their five guiding brand principles sum it up perfectly:

1. Always beautifully functional – Products you’ll actually use, and proudly display.
2. Provide approachable guidance – Your nerdy coffee friend, right there in the box.
3. Break the boring – Daring, playful designs that break the mold.
4. Never stop improving – Home brewing that keeps getting better.
5. Everyone belongs – Because coffee tastes better when it’s shared.

These values don’t just influence Fellow drinkware products – they also shape the way they approach coffee as a whole. Thoughtful details, clever innovations, and playful touches appear throughout their drinkware range, making every coffee moment feel special. It’s this mix of clever design, practical functionality, and thoughtful touches that makes Fellow a strong addition to our drinkware offering at MOO. Alongside our own range of branded mugs and tumblers, Fellow products give our clients and business owners more options to provide stylish, durable, and functional drinkware for corporate and employee gifting.

Drinking differently: Fellow’s drinkware

At MOO, we love bringing brands to life through products that are both functional and beautiful – and Fellow’s drinkware is a perfect example. They don’t just make great coffee; they’re redefining how we experience it on the go too.

Fellow’s ceramic-coated interiors mean no metallic tastes, no lingering smells, and easy cleaning – a thoughtful detail that elevates every sip.. Their Carter Move Mug, with its clever snap-in splash guard, keeps coffee where it belongs: in your cup, not on your shirt. Designed for life on the move, these mugs make it easy to enjoy a carefully crafted coffee wherever your busy day takes you.

But what really sets Fellow apart is their team of coffee experts and Q Graders – licensed professionals who assess coffee quality – ensuring each product enhances your morning routine into a full sensory experience.

Sustainability that actually works

Fellow takes sustainability seriously, designing drinkware that’s as kind to the planet as it is to your coffee ritual. From recyclable packaging to products built for longevity, every detail shows thoughtful care. The Carter Move Mug is a standout – after just 27 uses, it’s carbon neutral compared to disposable cups. And with annual greenhouse gas assessments, Fellow continues to refine its environmental impact year after year.

At MOO, we share that commitment. From responsibly sourced materials to eco-conscious production and packaging, we strive to create products that are both beautiful and sustainable. By adding Fellow products to our range of drinkware at MOO, we’re helping customers enjoy drinkware that’s kinder to the planet. And that’s pretty cool. 

Why MOO and Fellow are the perfect match

Fellow brings thoughtful design and coffee expertise to everyday mugs and tumblers, creating pieces that are easy to use, built to last, and sustainable. Their range fits seamlessly alongside MOO’s own range of branded drinkware, adding expert-led design and extra variety that matches the quality and creativity our customers expect.

By offering Fellow products at MOO, clients can order a range of beautifully-designed, functional items for home, office, or corporate gifting. Discover the full range to elevate everyday office routines and kick-start your corporate gifting. Or fill in our short form below and we’ll be in touch.