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Ludwik Hirszfeld

Double-sided MiniCards

A snapshot of you, with simply your first name – and the promise of more on the other side. If your name is your brand, if you are your business and your signature is your word, use a MiniCard that puts the emphasis in the right place. Think Oprah, Madonna, Cher, and now you.

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Ludwik Hirszfeld was a Polish-born microbiologist and a serologist. He is probably best known for his collaborative work in discovering that ABO blood types are hereditary. This card, inspired by him, is for those who work alone - freelancers, writers, PhD students, or anyone who is simply a fan of minimal, clean design.

About the designer

Monika Koziol was MOO's senior graphic designer. She was raised in Poland, and graduated from London's Central Saint Martin College of Art with a BA in Graphic Design. Previously a freelance designer for publishing companies and charitable organizations, Monika loves everything simple and bold, and believes the definition of good design to be both sustainable and beautiful.

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