Behind the scenes: how we make your Stickers

At MOO, we take immense pride in crafting premium personalized products. And as self-proclaimed print enthusiasts, we wanted to take you behind the scenes of one of our favorite marketing materials – custom Stickers.

Ever wondered what goes into creating a Sticker? In this article, we’ll give you a sneak peek at how we bring your masterpieces to life at MOO. 

It starts with a great design

Our Sticker printing process begins like all MOO products: with a great design. Luckily, we have an easy online editing tool to help you craft something with standout potential. Whether you’re creating Stickers for pricing, packaging or promotions, we have a variety of ready-made templates (or you can upload your own design). From our classic round and rectangular Stickers, to our Die Cut Stickers and Clear Stickers… you name it, there’s a Sticker for it. 

Looking for some design inspiration? Check out how some of our customers are using Stickers right here. 

Onto the press

Great design? Check. Now, it’s time to get printing. Once you’ve placed your order with us, the fun can really begin. At MOO, we use a state-of-the-art printing press that produces high-quality, vivid colors (to make sure your product really sticks out). Our Stickers are available in several different materials, so whether you’re looking for something tearable like our Metallic Stickers, waterproof like our Coated Paper Stickers, or easy to write on like our Matte Paper Stickers, we’ve got you covered.

The printing process itself is super quick, and with print runs starting from as little as 50 Stickers – our photographer had to up the shutter speed for this one!

Ready to discover MOO Business Services? Fill out the form below and a member of our team will be in touch shortly. Otherwise, keep scrolling for more behind the scenes Sticker action!

Kiss-cut to perfection

After printing, Stickers are moved onto our large cutting machine. This machine uses a computer-controlled laser system, which produces and detects a die to cut each Sticker precisely. This leaves a super-clean (and super-satisfying) peelable edge. This process is called ‘kiss-cutting’, which involves a very light impression that cuts through the top layer of the Sticker sheet without cutting the backing material. Cool, right?

Our cutting process is usually done in batches, with multiple orders being processed at the same time to save time and produce less waste. The process itself is unbelievably satisfying to watch – an ASMR-lovers dream. 

Once the cutting is complete, your fresh-off-the-press Stickers are carefully packaged to make sure they land on your doorstep in perfect condition.

Sticker uses beyond marketing

Stickers aren’t just a handy marketing tool. They can also be used for better planning. For example, you can use different colored Stickers to categorize tasks or appointments. You can also use them to highlight important dates, such as birthdays or deadlines. How, you ask? By printing a different design on every Sticker with Printfinity, of course! This lets you choose up to 50 designs, so you can create multiple Sticker designs in just one order (at no extra cost to you).

Our MOO Perpetual Planner is the perfect tool for using Stickers in this way. With a variety of customizable stickers and layouts, you can create visual to-do lists to help you (and your team) stay on top of things. 

However you choose to use Stickers for your business, we hope this behind the scenes look at how they’re made has given you a bigger appreciation of their sticky greatness.