Inspiration for this pack comes from op art, style that makes the use of optical illusion. Optical art is often created using two colours, often them being black and white but it works equally well with any other contrasting colours, e.g. red and black. This is a very simple design, which hides half of the name but still keeps it legible and clear to read, try it for yourself.
About the designer
Monika Koziol was MOO's senior graphic designer. She was raised in Poland, and graduated from London's Central Saint Martin College of Art with a BA in Graphic Design. Previously a freelance designer for publishing companies and charitable organizations, Monika loves everything simple and bold, and believes the definition of good design to be both sustainable and beautiful.