Inspired by the 1950's graphics of logo genius Paul Rand, who pioneered Swiss Style readability and clean lines, and graphics luminary Saul Bass, this is an unexpected representation of flowers, ideal for florists or anyone who enjoys this design style.
About the designer
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.