I really love Swiss minimalism so I was kind of inspired by a whole bunch of typography masters, including the great Saul Bass. With this type of thing, it’s really heroing a “less is more” aesthetic, and I chose a really bold typeset for the initials. And perhaps this is just me being pretentious, but I do love the black against the vast white space, it feels reminiscent of the alps!
About the designer
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.