I wanted to do something that referenced sixties pop art, but with simple geometrics. It’s also influenced by sculptor Barbara Hepworth, who uses curves in a classic way. It’s also flexible in that it can be used by just about any industry.
About the designer
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.