Old black and white polaroids have a kind of magic about them, and such a strong design that demands attention. I wanted to reference the frame and panel of the classic polaroid without being too literal.
About the designer
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.