October 12, 2015

MOO Presents… Paper+


In a world of ordinary paper, one company is breaking all the rules (that’s us), say hello to Paper+.

It’s a new digital platform of super connected paper products from MOO. Not just beautifully designed, but so technologically advanced, they’re basically the sliced bread of stationery. Business Cards that have digital lives, long after you’ve handed them out.

So what’s the secret? It’s the NFC-enabled chip that’s embedded inside every card! The possibilities are endless. Choose the ‘Actions’ you want your chip to perform and as soon as you’ve updated the details on our Paper+, the card is updated! It’s seamless.

Share your information with ONE TAP onto most android and Microsoft devices then log into Paper+ to see how many times your card has been tapped (and even watch as it’s happening!).

It’s amazing! It’s INCREDIBLE! And it’s not in the future, it’s happening in the real world RIGHT NOW.

Discover Paper+

  • Alice says:

    I’m late to the party as I’ve only just seen this, but it looks brilliant. I’m an Apple lover, so am very disappointed that Apple has decided to limit their NFC tech – I’m willing to bet that Android, etc would be equally inclined to protect users against any possible “security issues”, so I suspect that’s just a nonsense excuse…

  • For those who were curious…

    “Keep schtum”


    Say nothing – especially in circumstances where saying the wrong thing may get you into trouble.


    This probably derives from the German word stumm meaning silent. The phrase keep schtum (variously spelled ‘keep stumm’, ‘keep ‘keep shtoom’, ‘keep schtum’ etc.) is British and fairly recent. It has the sound of a Yiddish phrase but it is more likely that it originated in the UK criminal community. The earliest citation of it is in Frank Norman’s, book Bang to rights: an account of prison life, 1958:

    “I think it’s much better to keep shtoom.”
    “You can always shtoomup if any screws are earholeing.”


  • Jorge says:

    Love how the apple fan-folk are throwing a tantrum and acting as if it’s Moo fault that there is no NFC on i-products. My apple right or wrong…

  • Jules Jones says:

    Love the video, guys. It’s amusing, but it’s got some great ideas. I particularly like the one allowing Granny to phone the grandkids by tapping the phone against a picture of whichever kid she wants to phone. My father-in-law’s losing his sight, and a pack of big, brightly coloured symbols might be easier to use than the frequent numbers keypad on his phone.

    On the business side of things, I’m an author who uses Printfinity to have small batches of pretty cover art cards that double as contact details and something to sign for people. I can think of some interesting marketing things to do with NFC-enabled cards.

  • Christopher says:

    Great Card, really great, a card that does it all.

    Thanks for not excluding Windows Phone users & thanks for using my moms name “Doris” 🙂

  • Dan says:

    Nice product Moo. In fact you guys wrote a lovely piece about us (Skute) right after this one as we use similar tech. Anyway it could help you answer some of your queries around what can be done with NFC, future innovations and solutions to the iOS issue 😉

  • david says:

    Hello Dan, We did indeed – we are loving your work!

  • After scoffing at the fact that it won’t be offered on ios devices, I did a little research to find out why this might be. & am saddened to find out that it’s All Apple’s fault! 🙁
    They do have NFC technology in the iphone 6, but it’s closed to only ‘Apple Pay’ & they imply that this is for security reasons. So I guess my beef is with them LOL.
    Well, I’ll try these cards anyway because this is about the most awesome thing I’ve seen in business communication innovation in a while.
    I love the products & this just goes to show how imaginative you all are over at moo!

  • Sounds like a fantastic idea but can’t understand why Apple are not on board most business people use iphone so would be interesting if it worked on that platform , keep me in the loop when it does but shan’t be doing it until then 🙂

  • MelissaSandwell says:

    This is so cool! Can’t wait to order some 🙂

  • Chris says:

    Can, and if so how, do the cards update with new information, if you have already given them out to a customer/client? Or is the card info fixed once it’s been given out?

  • david says:

    Hello Chris! Actions can be changed at any time by logging into Paper+ on the MOO website – this allows you to change the ‘action’ long after you’ve handed them out. It’s a little chip with HUGE potential.

  • NMP says:

    Sounds great once the donuts at apple jump on board I will look at this again

  • KiLu says:

    Hello, this is great!
    Do you have an idea of the part of smartphone devices equiped with NFC, among the android devices?
    I live in France and in 2015 Android users are 80% against only 13% Ios! i think in the UK you got many more ios, so you should make a good comm on this product in southern EU 😉

  • David Hunter says:

    Please, with utmost respect to the brilliant job you all at Moo are doing, when I get an email claiming the brilliance of NFC technology in your business cards, and then I realize that I know absolutely no one with Windows phones, what good does it do me? Your technology is a big step forward but unless it can be used with Apple iOS, then you are cutting out 50% of the population. That’s not good enough. Please, keep pressing Apple to support you.

  • david says:

    Thanks for the comment David! It’s really about innovation – we wanted to power up Business Cards with this exciting new tech. All it took was a little conductive ink jiggery-pokery, some printer calibration and presto – we’d made a razor-thin NFC chip small enough to sneak into our cards. Why should the other 50% have to miss out on this NFC magic?

  • Anto says:

    Do have samples for these in your sample pack?

  • david says:

    Hello! Our sample packs don’t currently include these cards

  • angel says:

    can someone say what “schtum” means?

  • david says:

    It means ‘tight-lipped’ – it’s kind of like the sound you make when you try to say anything while tight-lipped. Go on, try it… 😉

  • Daniel says:

    This is so exciting, but I really hope apple expands their NFC soon. It is pretty much only used with apple pay at the moment. In other words, it is only used to pay for food at whole foods. Which most people can’t afford to shop at.

  • BIll Riski says:

    Great idea – I’m waiting for Apple iOS compatibility.

  • cathy says:

    Agreed. Pretty useless without iPhone support. And considering there are millions of apps in the iOS app store, it’s pretty lame to blame Apple because software you designed can’t work with iOS.

  • david says:

    Hi Cathy! Our cards and software work with any NFC-enabled device which means we’ll be ready for Apple whenever they are 🙂

  • MamaDoc says:

    Makes me want to throw my iPhone in the trash and get an Android. Seriously Apple – get with the program. ACK!

  • Will this work with iPhones?

  • david says:

    Not at the moment, but that’s not to say that won’t change in the future – only Apple have the answer… 🙂

  • Robyn says:

    Can each card have a different action? For example can cards be personalized with different actions? I’m thinking links to clients photo galleries. Love them!

  • david says:

    Hi – that’s totally correct Robyn. You can also change what they link to at any time (like a different commercial portfolio depending on the client) by updating the ‘action’ for each card via the MOO site.

  • Jenny says:

    Do they come with the ability to magnetise them to say a fridge or stick to a wall. I am thinking along the lines of people not remembering they are a ‘live’ card and discarding them later as happens to many business cards.

    As a business we can share our details to customers, except Apple grrr, by tapping just like that. Have I got that right?

  • david says:

    Hi – that’s totally correct – you can do more than just contact details, you can link to pretty much anything online so you can use them to direct people to specific products, downloads, booking forms, playlists, email, galleries…there are so many possibilities! You can also change what they link to at any time by updating the ‘action’ for each card via the MOO site 🙂 Good idea about the magnets!

  • Scott says:

    Once you’ve got iOS support I’ll be there but I can’t step into something that leaves a huge portion of the market out.

  • david says:

    We’re hoping that Apple will join ‘Club NFC’ soon, we just didn’t want android and windows users missing out in the meantime 🙂

  • Chelle says:

    So very very glad I use Android! 😉 this is exciting! I’m ordering a pack of these for my arts website, it’s a great business idea as well as exhibition idea!

  • Lincoln says:

    Hilarious that people thing you can make it “Apple Compatible”. People, it doesn’t work with iOS because Apple phones don’t have NFC technology.

    Do yourselves a favor and upgrade to Android. It’s had NFC for at least 5 years.

  • Bob Fryer says:

    Super cool idea! Sadly…i too must wait for iMoo

  • Doug says:

    Looks great but won’t seriously look at it until it works with the iPhone.

  • Sonya says:

    Thanks for always pushing the envelope! Pun intended. I live an a droid world. So I am super excited.

  • Shannon F says:

    I’ll buy right now if and when it works with apple products.

  • Angela says:

    Do you need to download an app to make this work?

  • david says:

    Hi – no, no app needed, you just manage your actions by logging into Paper+ on moo.com and your cards update instantly 🙂

  • So, will you offer this platform for iPhone? It’s unfortunate if you don’t since so many people have them. 🙂

  • david says:

    Hi Apple are keeping schtum right now. That’s not to say things won’t change in the future – and we’ll certainly keep a spot warm for them on Team NFC!

  • valerie vozza says:

    Yowser! Very impressive. I’m guessing that I will only be able to communicate with other card holders then? And when will the technology be available for Apple iOS devices?

  • david says:

    You can currently connect to most android and windows phones at the moment. Ref iOS, Apple are keeping schtum right now. That’s not to say things won’t change – we’ll certainly keep a spot warm for them on Team NFC!

  • Jon Macapodi says:

    Thanks, Apple, for not enabling full NFC functionality beyond Apple Pay.

  • Monique says:

    COOL!! I am getting these as soon as they are available for iPhone. When will that be?

  • david says:

    Only Apple know the answer to that question. In the meantime, we’ll be keeping a space warm for them on ‘Team NFC’

  • EdK says:

    Yes, let us know when it works on iPhones as well.

  • david says:

    Hi sadly Apple are keeping schtum right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC!

  • Laura Wilbur says:

    I love your products, I use them for consulting and the nonprofit work I do for FrogPrints e! Thanks for opening up several new possibilities to connect and communicate!

  • Whoa. Great idea. Perfect for memory reminders!!!! I am going to your website this week with a whole bunch of ideas. I hope this works. We’ll test it. Thanks for the innovation.

  • Phil says:

    When will Apple NCF version be available?

  • david says:

    Hi! Apple are keeping schtum right now. That’s not to say things won’t change though – and we’ll certainly keep a spot warm for them on Team NFC!

  • Ken Winston says:

    Ok, now the video is working but I understand it doesn’t work with Mac’s operating system, yet most designers you are appealing to use Macs. What’s up? Thanks.

  • Dr. Asha says:

    Wow. Just wow. Endless possibilities for customer relations and business growth.

  • June Klein says:

    When will you have iphone capability fir nfc cards?
    What are the action options?

  • david says:

    Hi sadly Apple are keeping schtum right now – we’ll certainly keep a spot warm for them on Team NFC! There are tons of actions available, check out the Paper+ page on our site and let your imagination wonder…

  • Ken winston says:

    I’m using an iPad and the video about this card does not work. What’s up? Thanks.

  • Sean says:

    Wow! So this doesn’t work on iPhones? Very exciting!

  • Jeff says:

    This is great! I would be interested to know when these will gain support for iOS / Apple devices. The indication is that the cards currently work only with Android and Microsoft devices, so additional information on this would be appreciated. Thanks!

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