Behind the scenes: how we brought MOO’s holiday video to life

The festive season always brings a certain creative buzz to the studio at MOO. As brands everywhere start decking their halls (and their ads), we see it as an opportunity to do what we do best – tell a story through beautiful design. 

This year, that story took shape in the form of our latest brand awareness video – a playful, character-driven film that celebrates creativity, connection and, of course, holiday gifting.

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But beyond the tinsel and camera lights, this campaign tells a bigger story – about why video is such a powerful tool for brands during the holidays, and what it takes to make it work hard and look great. 

To bring you a true behind-the-scenes look, we spoke with members of MOO’s Creative and Marketing teams about what it takes to produce a standout seasonal video. From storytelling and design direction to paid media strategy, they shared what goes into turning a festive idea into an engaging, performance-driven campaign.

Why video shines at seasonal times

As Adi Porat, MOO’s Senior Paid Marketing Manager, puts it: “A well-produced video gives us the opportunity to get more of MOO out there – we can tell our brand story more, talk about more USPs, and give our brand a relatable persona, while still encouraging short-term action with seasonal relevance. Making it more of a story helps it feel less ‘salesy.’”

At a time of year when audiences are bombarded with offers, video helps us connect emotionally. It’s not just another post in a feed – it’s a moment. A feeling. A glimpse into what makes a brand human.

“Making it more of a story helps it feel less ‘salesy.’” – Adi Porat

Thomas Smith, MOO’s resident videographer adds: “Video can communicate in ways other formats simply can’t. With audio, pacing, camera work, and expression, we can tell stories that feel alive – and that’s how you cut through in a noisy digital world.”

Finding the spark

So, where did this year’s concept come from?

Jonathan Davies, MOO’s Lead Designer, explains: “The spark for this project came from MOO’s newly expanded product range. We needed to showcase a variety of products in a short space of time – without overwhelming the viewer. We created a series of playful corporate characters to reflect the diversity of our audience – brands, businesses, and individuals alike.”

Set in a retro-inspired office holiday party, the video reimagines “corporate” gifting with a wink. “We paired classic tailoring with modern cuts, pinstripe suits with chunky sneakers, and fax machines with MacBook Pros,” says Jonathan. “It’s an amusing take on retro corporate culture – a time before the super digital age.”

Phillip Bailey, Head of Art Direction, added:  “We had the fun job of amplifying ‘main character energy’ across every aspect. A confidence is shown in the costume details just as much as the acting and movement. From an art direction perspective, this project was about creating a universe where those details could sit comfortably together and feel unmistakably MOO while keeping the focus on our premium product.”

Humour, heart and design-led storytelling all came together to create something that felt distinctly MOO: premium, personable and full of personality.

The power of storytelling

If there’s one thread that ties the whole campaign together, it’s storytelling.

“Good storytelling is the best way of connecting with viewers,” says Thomas. “It engages our emotions and helps brands come to life in relatable, memorable ways.”

Steve Turner, MOO’s Senior Designer, adds that storytelling doesn’t just live in the video itself – it runs through every touchpoint that surrounds it: “You want people engaging with the brand piece at the top of the pyramid to feel like they’re entering the same world they’ve just seen in the ad – whether that’s on the site, in their inbox, or across our social channels. Our mission was to continue its impact and reaffirm its message.”

That consistency across video, photography, and design ensures every campaign feels cohesive and considered – an immersive MOO experience.

The creative challenge

Behind the camera, things moved fast. REALLY fast.

“After months of concepting and script-writing, we had just ten days to go from loose storyboards to 60 finished assets,” recalls Jonathan. “We were scouting locations five days before the shoot – with no sets, no props, no clothing, and no product. But that’s the fun of it. The energy and collaboration make it all worthwhile.”

For Thomas, the challenge was in scale and speed: “Editing and delivering the first 24 assets within five days was tough. But having everyone together – real people, real sets, real props – was incredibly rewarding.”

And from Steve’s side, ensuring visual consistency across hundreds of assets required constant communication: “There were so many moving parts. But daily team stand-ups and an open creative process meant we could keep our work visually aligned.”

Balancing beauty and performance

Of course, beautiful storytelling means little if it doesn’t deliver results.

As Adi explains: “This is always the secret tug of war between creative and marketing. We want sales, but we also want our creative to feel authentic to MOO. That’s where collaboration is essential – finding common ground where we can stay on-brand and still make it clear we sell products people benefit from.”

“Collaboration between creatives and stakeholders ensures the brief meets business needs and delivers a visually strong answer.” – Thomas Smith

Thomas agrees: “We could produce amazing videos, but without aligning with what makes MOO, MOO, they won’t serve much purpose. Collaboration between creatives and stakeholders ensures the brief meets business needs and delivers a visually strong answer.”

Lessons for brands

So, what can other brands learn from our festive filmmaking experience?

Adi’s top tip: “Keep the platform in mind from day one. No video is one-size-fits-all. And remember – the beginning is everything. You need your brand front and center, but you also need a hook to keep people watching.”

Thomas’s top tip: “Define clear goals, plan thoroughly, and think about shelf life. Efficiency is key – balancing speed, cost, and quality.”

Steve’s top tip: “Don’t be afraid to show your brand’s personality. The holidays are the perfect time to be bold, playful, and human.”

Phil’s top tip:  “Having a solid creative vision helps to keep everyone aligned whilst decisions are being made at a fast pace.”

At MOO, we believe a great video is more than motion – it’s emotion. It’s how we bring our brand to life, one story at a time.

Beautiful gifts with meaning

The care and creativity we put into every MOO video campaign is the same we put into our products. This holiday season, let us help you create gifts that are thoughtful, memorable, and full of personality. 

Whether you’re delighting clients or thanking your team, MOO makes it easy to design gifts that leave a lasting impression – your go-to partner for seasonal gifting that truly shines.

To get started, fill out this simple form, and one of our team members will be in touch shortly.