How big should a flyer be? And how many pixels should you make your design when you’re getting some flyers printed? Here’s everything you need to know about making flyers with MOO.
Flyers are a super-versatile way to spread your message, whether you pop them into a publication, hand them out at a trade show or include them in your packaging when you ship out customer orders.
Our customers use MOO flyers to make restaurant menus, price lists for their salons, loyalty cards and even Printfinity-enabled pocket portfolios that show off a range of work in a single pack.
You could turn them into part of a multi-media journey by encouraging customers to Instagram them, or even create a Flyer Flip-book made of subtly different MOO Printfinity designs like comedian Olaf Falafel. It’s no wonder the humble flyer is one of our most popular products.
So having firmly established that flyers are supremely awesome, here’s everything you need to know if you want to create your own.
Our flyers come in five sizes, from pocket-friendly to poster-ready. Here are their vital statistics, including the full-bleed size for your design in pixels.
The bleed size is the very outer edge of your design, the part that will be trimmed off when the final printed flyer is cut to size. For this reason, its dimensions are a tiny bit bigger than the flyer itself.
Should your flyers be a top-to-bottom experience or have more of a side-to-side vibe? Of course, it’s completely up to you.
When most people think of a flyer, they’re probably imagining a portrait layout with the main text at the top edge. But there’s nothing stopping you from turning the convention on its edge and doing it landscape style.
Portrait may be a natural choice for most businesses because it echoes the way text is laid out in a book or magazine. It’s easy to sub-divide the content down the page using sub-headings and sections, and you can maximise the impact of a main heading or image at the top because that’s where people’s eyes are used to looking.
If you do take the landscape option, pay special attention to the layout of the flyer and try out a modular structure, perhaps with imagery on the left and text on the right. This will stop your text stretching across the whole length of the page and being tiring on the eye.
Here at MOO, we know that life is too short for flimsy paperstocks, and that sturdier paper and card is more long-lived and better received by those lucky enough to get hold of one of your flyers. But we also know that our customers are creative people who love having plenty of choice. That’s why we offer three grades of beautiful paper. We invite you to think of them as ‘best’, ‘bester’ and ‘bestest’.