The big sticker breakdown: coated vs. uncoated paper

Not all Stickers are created equal. Whether you’re slapping them on product packaging or handing them out at events, choosing between coated and uncoated paper can make or break your Sticker game. Let’s break down what sets them apart.

Table of contents:

• The Sticker decision you can’t skip
• Coated vs. uncoated paper: what’s the difference?
• Uncoated Stickers: the natural ones
• Which Sticker is your type?
• The sustainability spotlight: coated vs. uncoated paper
• Find your perfect sticker with MOO

The Sticker decision you can’t skip

Stickers are having a moment, and it’s not just nostalgia talking. There’s actual psychology behind why we’re all so obsessed with them. From guerrilla marketing tactics to everyday brand visibility, these little adhesive wonders pack a serious punch. But before you dive into our full Sticker range, there’s one decision that’ll shape everything: coated vs. uncoated paper?

The finish you choose affects durability, writability, aesthetics, and even your eco-credentials. So let’s break down what sets them apart and help you figure out which one’s got your brand’s name written all over it.

What’s the difference between coated and uncoated paper?

The difference between coated and uncoated paper comes down to one thing: surface treatment. Coated paper has a layer (usually clay or polymer) applied to the surface, giving it a smooth, sealed finish. Uncoated paper? It’s just pure paper fibres, no frills, no fuss.

Think of it this way: coated stickers are the polished friend who always looks photo-ready. Uncoated stickers are the laid-back type who shows up in their favorite vintage tee and manages to still look great..

Coated Paper Stickers: the tough ones 

Coated paper stickers have a protective layer that makes colors pop and gives them that professional, glossy sheen. This coating seals the surface, which means they’re more resistant to moisture, smudges, and general wear and tear.

What makes coated stickers shine:

• They’re incredibly durable. Coated stickers stand up to handling, light moisture, and UV exposure better than their uncoated cousins. If your stickers need to survive on Water Bottles, laptops, or outdoor signage, coated is your go-to.
  
• The finish is smooth and vibrant. That coating makes colors look richer and more saturated. Perfect for detailed designs, photography, or when you want your branding to really grab attention.
  
• They resist fingerprints and smudges. The sealed surface means oils from fingers won’t leave marks, keeping your Stickers looking fresh longer.

Best for: Product packaging, outdoor use, high-traffic applications, promotional giveaways, and anywhere you need that extra durability and visual punch.

MOO recommends: Our Metallic Stickers, Coated Paper Stickers and Vinyl Stickers are built to last and designed to impress.

Uncoated Stickers: the natural ones

Uncoated stickers are more tactile. The paper fibers are exposed, giving them a softer, matte finish that feels more organic.

Why uncoated stickers work:

• You can write on them. They take Pen and marker ink beautifully, making them perfect for labels, gift tags, and anything that needs customization.
  
• They feel more human. Uncoated Stickers have a tactile, artisanal quality that makes your brand feel handmade rather than mass-produced.
  
• They’re more eco-friendly. Without that coating layer, uncoated stickers are easier to recycle and tend to have a smaller environmental footprint.

Best for: Handmade goods, artisan products, gift packaging, farmers’ markets, events where personalization matters, and brands with a focus on sustainability.

MOO recommends: Our Matte Paper Stickers are uncoated, giving you that soft-touch finish with all the charm.

Which Sticker is your type?

Still not sure which way to go? Here’s a quick cheat sheet:

Choose coated if your brand is:

• The reliable one who shows up looking sharp, rain or shine
• All about those eye-catching, can’t-look-away visuals
• The type that gets handled a lot and never complains
• Polished, professional, and ready for anything

Choose uncoated if your brand is:

• The authentic one with a story to tell (literally, write on them!)
• More craft fair than corporate, more real than rehearsed
• Leading with your values and putting the planet first
• Soft-spoken but still makes an impact

Both coated and uncoated Stickers have their place. One isn’t better than the other; it’s down to which Sticker fits your brand story.

The sustainability spotlight: uncoated vs. coated paper

Let’s talk about the planet, because we care about more than just great print quality.

MOO’s sticker range includes eco-friendly stickers that don’t compromise on quality. Our sustainable Matte Paper Stickers are uncoated, which makes them naturally more recyclable stickers. They’re PVC-free stickers, meaning no nasty plastics in the mix.

Even our coated options are designed with sustainability in mind. We skip the PVC and keep things as earth-friendly as possible. Whether you’re after sustainable labels for packaging or just want to make greener choices for your brand, we’ve got you covered.

Find your perfect Sticker with MOO

Whether you’re team coated or team uncoated (or why not both?), MOO has a Sticker that matches your vibe. Check out our full Sticker range and see what speaks to you.

Whether you need 10 or 10,000 Stickers, MOO Business Services is here to help. Get consistent, high-quality print at scale with dedicated support. To get started, fill out this simple form, and one of our team members will contact you shortly.