From brand values to business cards, you’ve revamped your brand and it’s time to unveil it. Here’s how to communicate your rebrand to customers and employees.
You’ve been through the research phase, you’ve hashed out a fantastic new visual identity and messaging strategy, and you’ve worked out the logistics of putting your new brand everywhere it needs to be. You’re finally ready to show your rebooted brand off to the world. So what’s the best way to go about it?
A successful rebrand rollout starts with the people who work with your brand every day – your employees. They need to be fully on board with the whole story of the rebrand, from the reasons behind it to the details of your new messaging and brand values.
That way, they’ll be as effective as possible in communicating the new brand, both in an overt way when talking to customers and suppliers, and in their behavior and attitude by making it a part of the company culture. Here are some tools and techniques for embedding your new brand within your business.
Your team is briefed and your new brand is embedded within your business, which means it’s time for phase two – going public. Here are some strategies to help your public rebrand marketing go as smoothly as possible.
You may be full of excitement about your rebrand and looking forward to showing it to the world. But for your launch to be successful, it’s essential to be prepared for a range of reactions from your customers. Humans are programmed to be wary of change, so it’s almost guaranteed that some people won’t embrace your rebrand with open arms – even though the decision was the right one. Here are some tips to help offset any worries or complaints about your rebrand.
Looking for some creative branding inspiration? Take a look at our guide to choosing your brand colors