Whether you want to spotlight your brand proposition or stir up some thoughts on your latest recipe ideas, a focus group could be a perfect way to get some opinions. Here’s everything you need to know about running your own.

A well-executed launch event is a highly effective marketing opportunity, a chance to convey your brand message and gauge your audience’s interest. Here’s the need-to-know.

So you’ve finished your exams for the year and are looking at 3 months of unadulterated bliss... Wrong! You’d better be thinking about your resume – we certainly have. Here is our advice for using your sunny breaks productively

How do you differentiate yourselves from the thousands of other smiley-faced graduates eager to wedge themself into that job? There are a few things you should consider. We’ve got your employment ammo right here.

Our Director of Customer Services shares his tips for getting your customer care spot on. Whether you’re a start-up or larger business, a little extra thought can go a long way.

We all know the saying, but it’s not always who you know that counts. It’s often who you choose to work with that makes the difference.

We tapped our Head of New Business for some top tips on getting your flyers into the hands of the right people (at the right time). As he'll tell you, it's all about simplicity.

When you branch out into being a self-employed consultant,the responsibilities and tasks expected of you begin to blur. While every industry will require something slightly different, several key ideas reoccur, regardless of the type of project, size of company and level of experience.

Appearing as professional as a large firm is hard when you're on your own and trying to keep costs down. Luckily, there are small changes you can make that will have a big impact on the way prospective clients perceive you.

There's no hard and fast rulebook to being a consultant, but there are certain personality traits and habits that distinguish the great from the good. Some of these you'll have intrinsically, while others have to be worked on, but either way, both you and your clients will notice the difference.

You don't have to 'go it alone', even as a consultant. Calling on other expert contacts, and asking for outside help when facing a project you're struggling with, is just another resource up your sleeve; not an admission of failure.

Your profession has unlimited possibilities, and an endless source of work, regardless of the niche you specialise in. Businesses will always need a fresh pair of eyes, and someone ready to get the work done - but there’s a lot more to it than that.