I was influenced by the clash between something minimal and bold, to something totally sporadic and abstract. For instance, Creative Directors often have to see a project with wild creative thinking set within a fixed strategy, so I wanted to bring this to life in a design that nicely merges the two.
About the designer
Millie Davies is MOO’s Lead Graphic Designer, and graduated in 2010 from Brighton University with First Class Honours in Graphic Design. A four month placement in New York at global design agency 2x4 helped fuel Millie’s creativity, which she’s put to work to design a variety of products from Barclays debit cards, to the guidebook and signage for the London Design Festival. Millie loves design because of its ability to help people, and make a positive difference to their lives.