Swiss graphic design and typography is one of my favourite things to browse (you should see my nerdy book collection!) and that’s what I was thinking of when I designed this. I like the way it plays with different proportion and scale, it makes something straightforward suddenly a lot more complex and interesting.
About the designer
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.