This design was inspired by the repetition of Christmas wrapping paper. It’s not supposed to be literal – just a graphic representation of a common holiday tradition. The repetition is interrupted by the impression of an overlapping of the design, the way it might look if you were folding the wrapping paper around a present. I used Christmas trees because it’s an easily recognisable holiday shape, but can still seem geometric and abstract when repeated.
About the designer
Freelance designer Sam Stephens grew up in Manchester and studied at Kingston University. Since then, he's done the rounds of London's design studios and worked with clients ranging from the FTSE 100 to independent art fairs and charitable foundations, picking up awards from D&AD, Graphis and the Jerwood Foundation along the way.