Really, it's all about the noses (and the occasional tongue)! The tight crops on these animals' noses and mouths was just a really simple idea to make the most of the reason we love our pets so much their faces are just so darn cute.
About the designer
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.