I love maps! For this design, I thought that the contours of a map would be able to demonstrate the finer details of the Letterpress process, creating a natural, organic texture to your Business Card. Since it’s a more intricate design, I used a subtler blind deboss so that it’s all about the tactile quality.
Jack Newman is MOO’s Lead Graphic Designer. After graduating from Central St. Martin’s with First Class Honours in Graphic Design, Jack was snapped up by 4Creative, where he led advertising campaigns for Channel 4 shows including Big Brother and Black Mirror. Jack’s proudest moment was driving past his first billboard campaign for documentary The Family, displayed on the side of the M25. The world of design excites him because of its power to change the way a company is perceived, sometimes in just one image.