I wanted to create a design that toed the line of being too sweet. The simplified graphic style, sophisticated color combinations and clean minimal typography ensures this modern take on the classic doily doesn’t cross the line. It provides an instantly fun yet sophisticated identity for purveyors of delicious baked goods.
About the designer
An Englishman in Boston, MOO Middleweight Designer Adam Dudd recently hopped across the pond from MOO HQ in London to help grow MOO's design team in the US. Prior to MOO, Adam spent his time crafting beautiful pieces of communication for the Tate, and his design style is bold, simple and witty. When he's not mouse-in-hand he's most likely trying to decipher baseball statistics or sampling one of Uncle Sam's many craft beers.