I used different shades of cool blue because it reminded me of that fresh feeling you get just after you've brushed your teeth really well. I thought about why we go to the dentist to take care of our teeth and designed a healthy tooth comprised of all the components you need to do that.
About the designer
Chris Baron graduated with a BA in Multimedia Design in 2005 from Southampton University, UK. He has worked in various creative fields within packaging, print and film, including projects for the BBC and Guerilla Creative Production. He draws inspiration from the urban landscape as well as design pioneers like Saul Bass.