I used different shades of cool blue because it reminded me of that fresh feeling you get just after you've brushed your teeth really well. I thought about why we go to the dentist to take care of our teeth and designed a healthy tooth comprised of all the components you need to do that.
About the designer
Monika Koziol was MOO's senior graphic designer. She was raised in Poland, and graduated from London's Central Saint Martin College of Art with a BA in Graphic Design. Previously a freelance designer for publishing companies and charitable organizations, Monika loves everything simple and bold, and believes the definition of good design to be both sustainable and beautiful.