I was just playing around with a cable at home, trying to come up with something a bit different, and before I knew it, I was twisting the cable into words! I think it looks kind of edgy, and I like the casualness of the slate-grey this person knows they're good at their job; no need to shout about it!
About the designer
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.