Meet MOO’s Welcome Box

At MOO, a big part of our business is helping customers welcome new people to their teams. But what about our own new employees? That all starts with our Welcome Box.

The idea? To create a fresh, memorable, new-joiner experience, and make it a moment to celebrate. To go beyond the functional and build a Welcome Box that immerses new MOOsters into our brand world, full of helpful, personalized things you’d actually keep – beautifully designed, and guaranteed to get people excited about our products from day one. 

Here’s all the details from the MOOsters who created our Welcome Box – and first impressions from the ones who received it.

What’s in our new Welcome Box?

At MOO, one of our core values is “keep it human.” That means we care about our people, and want everyone to feel like they can be themselves. 

“We know the first day can be daunting for many,” says Bryony Gilhooly, our Head of People Operations. “So instead of saving up the incoming information overload, we help them understand the important stuff first. Focusing on that helped us shape what goes into the box.”

Our new MOO Welcome Box includes:

• A beautiful box (with a personalized Name Tag on the outside) which has been designed to fit all of our products perfectly.
• The first layer inside the box includes a series of Postcards which take you through the company vision, culture and brand (what life at MOO is all about) and message from our very own CEO.
• There’s also a Sample Pack containing all of our paper stocks, a set of playful MOO Stickers, and a Water Bottle. 
• The second layer contains personalized Business Cards and Greeting Cards with envelopes. 
• You also get a MOO designed Notebook and a MOO Twist Pen so you can jot down all your fresh ideas and goals as a new MOOster.

The best part of our new Welcome Box

While we love everything in our Welcome Box, Millie Davies, our Associate Creative Director who designed the box alongside Bryony, has one favorite feature. 

“I love how the box has two distinct layers,” says Millie. “The first is all about the brand – our vision, mission, and values. And under that layer, you have a series of MOO branded gifts and products. It’s that combination of resourcefulness and excitement I’m most proud of. I’m sure it will be a really special moment for new MOOsters.”

Jim Reader, our Senior Writer, who received his Welcome Box just before he started, has another favorite.

“For me, it had to be the Sample Pack,” he concludes. “Before you start a new job, you can research as much as you like online about a brand’s products. But to truly know the difference between Matte and Gloss, Foil and Raised Spot Gloss finishes, or Original and Mohawk Superfine paper, you need to see it up close, hold it, and actually feel it. Even now, I use my Sample Pack as a reference point for my copy.”

How we want people to feel when they open it

For some of our new employees, our Welcome Box might deliver their first interaction with a MOO product. So, we wanted to make it the best experience (and make them feel welcome, of course). 

“We bring brands to life, so what better way to demonstrate what we mean by that?” says Bryony. “We’re obsessed with great design, and one of our values is to ‘always deliver delight’. Our Welcome Box is our first opportunity to live by that principle.”  

Yooree Ko, our Midweight Designer, felt that delight when she received hers.

“My first emotion when I received my Welcome Box? Pure excitement,” she says. “It felt like opening a Christmas gift when you don’t know what’s inside, revealing a mini-world of MOO’s branding. I could grasp immediately the experience that the brand wants to create.”

Why a proper welcome is essential to onboarding

When you build a Welcome Box properly, it can be a reflection of the experience a new employee is going to have with your business. It’s a first impression, so it should be a mix of fun and function.

There are lots of things you can include, from schedules to Notepads and Branded Merch. But at the end of the day, the way you welcome someone should give them a sense of pride in their new workplace. 

They should feel connected to their new team – and they shouldn’t have to wait to meet everyone in person or see the space IRL to feel that connection. 

It’s the small, thoughtful details that can really make new starters feel like they’re home before they’ve even set foot in the building.

“My favorite part had to be the Business Cards with my name already printed on them,” says Yooree. “It made me feel like the team was really waiting for me and that I finally belonged here.”

We hope our Welcome Box inspires you

While our Welcome Box was specifically designed for MOO, we know you’ll find inspiration for your new employees, too. 

“This box is designed for new MOOsters, but the approach we have taken and the elements we have included could be easily repurposed to suit the needs of many brands,” says Millie. “I hope it reminds them how important it is to be helpful and welcoming to new starters.”

Ready to find everything you need to build your own Welcome Box? MOO Business Services makes it easy to order, with dedicated support, simplified reordering, and expert help whenever you need it.

To get started, fill out this simple form, and one of our team members will be in touch shortly.