With the holidays approaching, it’s time to get into gift-giving spirit.
Holiday gifts are a great opportunity to express your gratitude for the people who support your company. But thinking of original gift ideas for both employees and loyal customers can feel overwhelming. Take a deep breath. Relax. Here are some fail-safe gifting ideas that will make your customers and colleagues feel cared for.
Your best customers deserve to be acknowledged. That’s why at the end of the year, equip your customer service team with branded holiday cards. Have your team write some letters of appreciation to your most valued customers—especially your newest customers. You could even fit a promo code for your product or services as a token of gratitude.
It’s true—everyone loves a nice handwritten card, but a handwritten note may have a positive impact on your business. It’s known that customers are 52% more likely to stay loyal to your brand after a positive customer service experience.
There’s a reason people love to wear apparel with their favorite sports team’s logo. Repping that group signifies that they’re part of a community, and helps them recognize other people who are equally as passionate about it. The same concept applies to company swag! Companies like Red Bull use Custom Notebooks in their brand workshops to get their new hires on board with the company mission from day one.
Custom Notebooks with your company’s branding will set your employees up for the new year. It’s also a great way to give a gift while making your brand stronger.
With the end of year performance reviews, your teams will be wondering about their potential promotions. However, finding enough time to run through each performance review can be tough. Luckily, you can do the next best thing––surprise people with a promotion.
Instead of having a formal meeting for employee promotions, simply give them a new box of business cards with their new job titles. Ask them to open them. You know, just to check that you spelled everything correctly.
Hopefully, the surprise will be better than any holiday gift. And if you’re really lucky, you might even get a few happy tears.
The end of the year is the perfect time to do some goal-setting with your employees. Dedicate a few hours–– or ideally an entire day–– to thinking about how things went well over the course of the year, and where circumstances could be improved.
After doing lots of reflecting and nailing down some goals, give your employees the chance to write a postcard to their future selves. Where do they want to be a year from now?
Next, collect all the notes. Return them to everyone at the end of the following year. In 365 days, take a few hours to celebrate everything that your team has accomplished, and figure out what recalibrations everyone need to happen for people to knock out their goals!