The year end is a natural time for planning, so why not write some goals for the year ahead? Here are 4 great resolutions to get you started – and tips on how to keep them.
But as customer expectations change, how do you know the standard you should be aiming for? Of course, courtesy goes a long way – you’d never be rude, ignore enquiries or fail to fix a mistake. But over time, best practices and technologies evolve and advance, making customer satisfaction a moving target. Fortunately, the best way to find out what customers want is easy – just listen.
Here are a few ideas for assessing your customer experience:
For more inspiration, check out our guide to providing first class customer service
Few things move faster than social media. That’s why you should regularly review your social strategy to make sure you’re still focusing on the areas that will best benefit your business.
If you have a dedicated social media team or an expert on staff, they should be able to point towards any obvious improvements that require extra budget or different ways of working. If you’re approaching it from a generalist perspective, fear not – it’s probably easier than you think to make improvements.
For more on brushing up your social smarts, see our social marketing ideas that aren’t Instagram
Branding isn’t just the colors on your letterhead – done right, it’s the backbone of your business identity. The new year is a great time to check that your current branding is still working for you, and make sure it expresses your company’s values, personality and strengths.
Give your brand a once-over to make sure it’s performing in all the important ways.
For more tips, see our spotlight on brand building
Most businesses know the value of a great customer experience, and as of recently, employee experience is receiving a similar level of recognition. Why not take the new year as an opportunity to make sure you’re taking good care of those all-important human resources?
Employee experience starts at the interview stage (or on seeing the job ad, if you’re being precise), and continues to the point of exiting a company, so this is a resolution your entire organization can get on board with.
Get more insights in our guide to why employee engagement matters