Your fans are there for your company for the entire year–– and deserve to be recognized. The holiday season is the perfect time to let them know that you care. In fact, customers are 52% more likely to be loyal to your brand after a positive customer service experience.
We know the holidays are the busiest time of year: closing business deals, writing year-end reports, and ordering presents for everyone from your family to your mailman. In the midst of the gratitude-giving, there’s one important group that can get overlooked: your customers. But don’t worry, there are some simple, yet effective ways to show your customers you care – here’s how.
This might be obvious, but getting a handwritten note in the mail is special. It means that someone took the time to buy a card, write a note, remember your address, buy postage, and walk to the mailbox. It’s no small feat–– which means that sending one will make you stand out.
“The handwritten note has nearly a 100 percent open rate.”
Aside from putting yourself in an elite group of letter-writers, handwritten notes can also increase customer retention and satisfaction. As Matt White, director of sales for Bond, said in an interview with Loyalty360, “There’s a reason why, in an age where consumers are becoming as blind to newsletters and email offers as they are to banner ads, that the handwritten note has nearly a 100 percent open rate. People still want a meaningful connection with the world around them and handwritten notes enable companies to create that.”
Of course, a downside of handwritten notes is that you’re not likely to get a reply. It’s hard to know who opened your letter and ordered more of your product as a result. However, it’s the holidays–– a time of giving with the hope of nothing in return. What do you have to lose, except a few minutes and the cost of a stamp?
The holidays are a prime time for reflection. You celebrate the success, ponder the struggles, and reminisce on customer engagement with your brand throughout the year.
Sending a yearly review to customers can remind them of your company’s value in their lives. Bonus points if you offer them a gift card or promo code for their brand loyalty. After all, they’re the people who support your business all year–– so reward them!
Your year-end email is also a great time to preview the goodness you have in store for the upcoming year. Got different products in the pipeline? Shiny new features? Let your audience know! Afterwards, notice whoever shows interest by hitting “reply.” Spoiler alert: they will be a key customer to demo the product down the road.
Lastly, an annual email is a great opportunity to survey your customers about their New Year’s resolutions for their business. By understanding the business goals of your audience more deeply, you can shift your offerings to better serve their needs. This will make your clientele happier down the line––and prevent you from creating a product that your customers don’t actually want. Everyone wins!
At MOO, we’ve been helping people make their mark in the world with amazing quality print products for over a decade. And as our customers have grown, so has our service offering. That’s why for bigger businesses—with 10+ employees—we now offer MOO Business Services. It’s MOO + benefits. MOO Business Services combines dedicated account management with an easy online ordering platform and expert design services. It’s a complete package for businesses to give you more brand control and consistency—while saving you time, stress, and money in the process.
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