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An ultra minimalist design, I wanted this to appeal specifically to people who aren't keen on traditional design. The simple colour gradations create some surprise on the reverse, while the detail sides also feature a soft gradation of tone (like light shining on paper) with classically modern typography.
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.