A business card’s primary purpose is to bring people together and create business connections. How? It needs to be sturdy, portable, easy-on-the-eye and just the right size to display your contact details.
But there are so many more ways this trusty little piece of card can benefit your business. They can be designed and printed in nearly any font, color and design you can think of, so when it comes to what’s put on each side, the sky’s the limit.
Here are 3 slightly different business card ideas that can help you build business connections…
We all get excited as the stamps build up towards our well-earned free coffee, right? Loyalty cards are a great way to encourage commitment and reward repeat customers. Brand it well with a clear logo or image on one side, and space for the stamps on the other. Ten or six works well for most companies, and fits neatly on a business card too.
Any business where regular customer visits are the norm, like bars, restaurants, lunch spots and coffee shops. Spas, salons and even services like window cleaning or garden maintenance could benefit from it, too. Loyalty cards can help link up different branches across a franchise, since customers can use them in different locations.
The loyalty stamp card adds a little bit of gamification to the bricks-and-mortar shopping and leisure experience, and it’s fun for the customer to see their stamps add up.
It can make the difference between someone choosing your business over a competitor’s, especially if the result has good value.
Remind customers of an appointment with your company using a nicely-branded card. Leave a space for your staff to write down the time and date of the appointment, as well as notes like who the appointment is with or what service has been booked.
Appointment cards are handy for any kind of business where services are arranged in advance. That includes real estate agents – as a save-the-date for an open house – doctors, dentists, hairdressers, salons, mechanics, therapists and personal trainers.
Not only is it a handy reminder for the customer, it’s also an extra reminder of your business, especially if it’s left on the fridge or stuck on a pinboard after the date has passed. Two birds, one stone…
Consider adding a message like “if you need to cancel, please let us know as soon as possible” to minimize the chance of no-shows.
Like loyalty cards, referral cards are handed out to existing customers to spread the word to friends, family and colleagues. If that person follows the recommendation and visits your business, both customers can receive a discount or a freebie.
Leisure and retail companies, legal services, accountancy and tax preparation businesses could all be candidates for this kind of promotion.
Offering a peer-to-peer referral promotion like this should quickly increase your business’ visibility in a community and boost brand awareness.
Here are a few more ways to put a classic or mini-sized business card to work for your business…
Using your trusty hole-puncher, you can turn business cards into swing tags for clothing and textiles. Your company logo on one side, price and product details on the other.
Use business cards as name or number labels. They’ll add an extra dash of ambient branding at your next corporate event.
Print business cards with measurements running down the long edge, and you’ve created a helpful wallet-sized measuring tool to give away to customers. It’s a continuing reminder of your brand, too.
Running a restaurant, cafe or bar? Keep your most loyal clientele coming back with mini art cards in a range of collectable designs. Hand out a card with each purchase, and offer a free drink or social media shoutout for anyone who gets the set. Kind of like Pokémon.
Share your latest discount or promo code by handing it out on cards at your store or trade event.
What does your company do well? What could it do better? And what’s a quick way to get your customers to answer this question anonymously? Well, you could simply print cards with these questions and space for their answers, and provide a drop-box at your store or branch for them to leave their replies.
Looking for design services for your next promotion? We’d love to help.