What MOOsters learnt in 2025 

This year has been transformative for MOO – expanding our Branded Merch range, launching a new Sticker line-up, and even opening up a new MOO hub in Cape Town.

But the lessons we’ve learned as MOOsters go beyond our own offices, touching collaboration, creativity, sustainability, and adapting to a rapidly changing world.

Here’s what our MOOsters had to share about the challenges they overcame, the changes they celebrated, and the lessons they’re taking into 2026.

Laura Barbour, Head of Culture and Communications  

Laura is the mastermind behind MOO’s internal communications strategy, ensuring MOOsters feel connected to our goals, values, and each other.

What was the biggest challenge you overcame this year?

“Bringing to life our surplus stock with Luke our Head of Sustainability.  This supports our sustainability manifesto. By working across teams, we redirected usable MOO products to employees and local charities.”

What’s the best thing that happened at MOO in 2025?

“Die-Cut Stickers going live. I’m a sticker geek; we use Stickers in so many employee engagement campaigns, and this gives us so much more choice.”

What’s one lesson you’re taking into 2026?

“Culture doesn’t sit beside strategy – it delivers strategy. If we want to be more agile, inventive, and collaborative, our ways of working need to support that intentionally.”

What are you most excited about for 2026?

“Creating more moments of delight for MOOsters, encouraging more volunteering and deepening community outreach.”

Luke Landers, Head of Sustainability  

Luke is responsible for ensuring we maximize the good and minimize the bad across everything we do.

What was the biggest challenge you overcame this year?

“Our biggest challenge was turning good intentions into everyday practice. By bringing experts from across MOO together, we achieved FSC® certification (FSC-C215350 & FSC-C214359) and built a toolkit to design better, lower-impact products.”

What’s the best thing or biggest change that happened at MOO in 2025?

“We now have 21 sustainability champions across MOO leading projects that make a real difference within the business and in our local communities. Their efforts have been incredible.”

What’s one lesson you’re taking into 2026?

“Competing priorities can eat up time, so it’s important to focus on what matters. Insights from this year will guide our 2026 approach to ensure meaningful impact.”

What are you most excited about for 2026?

“Putting lots of the learnings from 2025 into tangible action, especially around our products.”

Claire Donald, Chief Product & Technology Officer

Claire leads Product and Technology at MOO, balancing today’s customer needs with building the foundations that help teams do their best work and support the business as it grows.

What was the biggest challenge your team overcame this year?

“We navigated big changes while also strengthening our foundations behind the scenes. The tricky part was balancing what customers needed today with what we need to build for tomorrow. I’m proud of how the team kept moving forward, making thoughtful choices even when every path had its trade-offs.”

What’s the best thing or biggest change that happened at MOO in 2025?

“Our new platform became a lot more real. We ran more through it, learned quickly what held up and what definitely needed attention, and got much clearer about what it’ll take to scale safely. It’s given us a much clearer picture of what’s needed next and made decisions feel a lot less woolly.”

What’s one lesson you’re taking into 2026?

“Focus isn’t a nice-to-have,  it’s how you actually go faster. Doing too much in parallel doesn’t create speed, it creates chaos. In 2026, I want us to be even clearer about trade-offs earlier, more deliberate with capacity, and better at sequencing so teams can deliver work they’re proud of.”

What are you most excited about for 2026?

“I’m excited to simplify how we build, so delivery becomes more predictable. I’m also excited about practical AI,  not hype, not magic, just useful tools that reduce toil and help people move faster on the work that matters. The goal is steady progress, more often, with fewer dramas.”

Rebeka Fluet, Head of Strategic Channels

Rebeka oversees product marketing strategy and leads GTM planning for new product launches

What was the biggest challenge you overcame this year?

“Honestly? Keeping up with ourselves. We launched more products this year than ever before, which is both thrilling and a little wild. Coordinating timelines, juggling partners, and making sure every single launch hit our quality benchmark was a massive challenge.”

What’s the best thing or biggest change that happened at MOO in 2025?

“Expanding into branded merch and growing our product range. It’s opened up new possibilities for us and for our customers. It’s been exciting to see the response and to watch this new chapter take shape.”

What’s one lesson you’re taking into 2026?

“Collaboration is essential because big projects only work when everyone works together.”

What are you most excited about for 2026?

“We have some exciting things coming… new product partners and new (sticky!) print products. I’m looking forward to seeing them come to life!”

Brittany Fasulo, Head of Global Sales

Brittany leads our global sales team, supporting customers as their needs continue to evolve.

What was the biggest challenge you overcame this year?

“Pivoting to support our business clients as post-pandemic working styles changed their needs. We’ve had to rethink traditional print solutions creatively!”

What’s the best thing or biggest change that happened at MOO in 2025?

“Cross-functional collaboration enabled ambitious, high-quality projects that strengthened customer relationships and earned new trust.”

What’s one lesson you’re taking into 2026?

“Stay adaptive, but remain anchored to our core mission, bringing brands to life beautifully.”

What are you most excited about for 2026?

“Expanding high-volume and promotional print capabilities, experimenting with new formats, and launching bold MOO projects.”

Corin Mills, VP of Product and Brand Marketing

Corin oversees MOO’s customer offer, helping teams think about what makes MOO special and how our brand shows up in the world.

What was the biggest challenge you overcame this year?

“It was easy to forget the basics of branding with all the new tech, AI, and evolving marketing landscapes. Keeping eyes on what actually matters and not being swayed by the shiny new thing was a challenge.”

What’s the best thing or biggest change that happened at MOO in 2025?

“The biggest change was the sheer number of product launches, more than we’ve ever done. It really expanded our brand from print into a full branded product range and created exciting new opportunities for our teams and customers.”

What’s one lesson you’re taking into 2026?

“Less is more. We’ve learned to use new tools to make a few great things even better, rather than just adding to the list.”

What are you most excited about for 2026?

“Getting more products into customer hands, things like launching a sample pack for our Sticker range, really show off the quality and value of MOO.”

Rachel Rodgers, Head of Design Services 

Rachel oversees a team of very talented designers. The team delivers design and artwork solutions across MOO’s full product range for Managed Services customers.  

What was the biggest challenge you overcame this year?

“Leaning into AI responsibly,  experimenting with tools, workflows, and models while discussing ethics and accuracy.”

What’s the best thing or biggest change that happened at MOO in 2025?

“Expanding our Branded Merch range gave the team clearer insight into customer needs, allowing for more meaningful design.”

What’s one lesson you’re taking into 2026?

“Purpose fuels creativity. Understanding the ‘why’ behind work brings intention, ownership, and better outcomes.”

What are you most excited about for 2026?

“Expanding the Customer Design team to MOO’s Cape Town hub to meet growing demand and continue bringing brands to life across our full product range.”

Doreen Berard, Director of Global Customer Service

Doreen is the Director of Global Customer Service. Her focus is on supporting the Customer Service team and enhancing customer experience. 

What was the biggest challenge you overcame this year?

“Transitioning to a completely new operational platform. A core technology shift fundamentally changes how we work behind the scenes. The challenge was balancing functionality gaps with maintaining customer service standards.”

What’s the best thing or biggest change that happened at MOO in 2025?

“Product launches were met with strong customer enthusiasm. Senior leadership prioritized the Voice of the Customer and adjusted priorities to enhance the experience.”

What’s one lesson you’re taking into 2026?

“Flexibility and adaptability remain paramount. Embracing change with confidence is key to long-term success.”

What are you most excited about for 2026?

“Product innovation, including an expanded Sticker lineup, and using AI to make the agent experience less stressful and more rewarding.”

Looking ahead to 2026

From culture and sustainability to AI and product expansion, the lessons from 2025 are guiding MOOsters into 2026 with focus, clarity, and purpose. 

We’re excited to keep experimenting, learning, and creating moments that matter, both Inside MOO and out in the world.

Want to join the MOO crew?
Follow us on LinkedIn and check out our open roles here.