Gustave Eiffel


The rigidity of geometry, expressed using these compressed shapes and printed on MOO's lavish Luxe paper, combine to create a MiniCard of astonishing strength, punching well above its weight.

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About this design

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About the designer preview

Grids are always very impressive if they are subtle. Having been inspired by the Eiffel Tower, and the inside of the Statue of Liberty - which is riddled with triangular support struts - I tried to break the strict uniformity by making the spaces uneven at times, just to add a twist to the card design.

About the designer

Mina Demiren graduated from Central Saint Martins College in BA Graphic Design. She has been part of 'Print Matters', an interest group challenging conventions and exploring boundaries within book publishing. Those projects were either self-initiated or client motivated – clients included AND publishing and Centre of Possible Studies, among others. Mina believes type and image goes hand in hand and pays equal amounts of attention to both. Mina grew up in Istanbul, Turkey, and now lives and works in London.

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