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How To Prepare for a Pitch

April 2016, by moocrew | 9 Comments – latest by Sandra

I like pitching. Working as a freelance marketing consultant, I spend a big chunk of my time in advertising agencies securing new business and building client relationships. I really enjoy the buzz that comes with giving the presentation, but it wasn’t always this way. Here are my insider tips to help settle your nerves and set you up for success. Continue reading this article…

Customer Spotlight: Deborah DeFranco Loves Spot Gloss

April 2016, by moocrew | 1 Comment – latest by Regan du Closel

Our Tailored Collection is inspiring creative minds everywhere and we love it when you share your experiences and results of using our gloss and gold foil options. Continue reading this article…

How To Keep Your Business On Track

April 2016, by moocrew | Add a comment

You’re at the starting point of your business. You’ve pored over your business plans, written a brand manifesto, perfected your products and you’re finally ready for business!  But…now what? With so much effort going on the ‘start’ bit, have you thought about the ‘keep going’ part? Continue reading this article…

TED Talk in Two Minutes: Your Body Language Shapes Who You Are

April 2016, by moocrew | Add a comment

We know you love TED talks, but don’t always have the time. So you don’t miss out, here’s our snackable summary.

Your body language shapes who you are by Amy Cuddy.

Body language comes first

Amy is a celebrated social psychologist, Harvard professor and body language expert. She believes nonverbal communication impacts the way we see and judge each other and impacts things like who we hire or promote.

Dominance

One of the key things body language communicates is dominance. In the animal kingdom, power is conveyed through expanding, becoming bigger…think of a gorilla standing tall, beating its chest. And humans do the same thing (well, almost the same thing). Those in power …Continue reading this article…

Postcards Really Get People Talking

April 2016, by moocrew | Add a comment

When you’re at a conference or event, one way to cut through the sea of name badges and make an impression is to arm yourself with some conversation starters. While you’ll already have some tried and tested icebreakers up your sleeve, get creative and think about some other ways to stop people in their tracks. Continue reading this article…

The Making of Monogram

March 2016, by moocrew | 9 Comments – latest by Milana

We’re all about helping our customers put their best face forward. While the business card is one of the most effective ways to introduce yourself to potential clients, what about those times you need to show your work while on the move? Continue reading this article…

Behind the Brand Refresh: GC Records

March 2016, by moocrew | 1 Comment – latest by Sarah Elena

Whether you’re hoping to attract new customers, inject some newness into your masthead, or maintain your market position, a brand refresh may be in order. For Las Vegas-based punk music label GC Records, staying current and reimagining a brand over time is directly tied to their success. Here’s their story. Continue reading this article…

In Brief: Unlocking the Secrets of Employee Advocacy

March 2016, by moocrew | Add a comment

We recently ran a webcast with our friends MarketingProfs called Unlocking the Secrets of Employee Advocacy in which expert Julio Viskovich spilled the beans on how to make employees advocates for your brand. He also shares some tips on how to leverage your employee’s social media networks and the advocacy program to help drive the organic growth of your content marketing initiatives. If you missed it, fear not, we’ve got you covered. Here are the things you need to know. Continue reading this article…

Open House 101: Get the deal signed, sealed and delivered

March 2016, by moocrew | Add a comment

Throwing an open house is a lot like going on a first date. You arrange the date, time, pick a setting, wear your best threads and do all that you can to set the mood and make a good impression. All this in the hope of getting a second date. The difference here is that instead of trying to charm your way into their arms, your goal is to do like Stevie Wonder and get the sale of the house signed, sealed, delivered. Continue reading this article…

Customer Spotlight: Jessica Kay Farris Loves Gold Foil

March 2016, by moocrew | 1 Comment – latest by Lauren Mansell

Our Tailored Collection is inspiring creative minds everywhere and we love it when you share your experiences and results of using our gloss and gold foil options. Texas-based visual designer Jessica Kay Farris opted for Gold Foil when redesigning these stunning business cards. As well as taking these shots of the finished product, Jessica wrote a full review of how she found the experience.  Continue reading this article…

Get The Most From Your Next Conference

March 2016, by moocrew | 2 Comments – latest by david

Forget the excitement and glamour of Hollywood awards season — the 2016 networking season is upon us! Just like being at the Oscars, attending a conference can be a blur of uneaten meals, random meetings, and long speeches.  That is unless you’ve planned…

  Continue reading this article…

#MOOCARDS: You’ve Got the Golden (Foil) Touch

February 2016, by moocrew | 5 Comments – latest by Kate Shephard

One of our favourite things ever is seeing your #MOOcards all over the internet. To celebrate the launch of our new Tailored design templates, here’s a selection of Gold Foil cards that gave us serious goosebumps.

Continue reading this article…

Comment: Pantone Colour of the Year 2016

February 2016, by moocrew | 20 Comments – latest by Alisa Smith

Matt ‘Greybeard’ Avery is a lead designer, concepting specialist and video director at MOO. He’d never really given a lot of thought to the influence of Pantone’s Colour of the Year – until we asked him! With this year’s winner being handed jointly to Serenity and Rose Quartz (pastel blue and pastel pink to the layman) he’s had a lot to think about. In Matt’s words… Continue reading this article…

Spotlight: The Basket Room

February 2016, by moocrew | 2 Comments – latest by De Li

The Basket Room was born when two fashion graduates, with a love for sustainable fashion and travelling came together six years later after spotting a gap in the interiors market for beautifully made, handwoven baskets. Continue reading this article…

How to Tweet with a Business Card

February 2016, by moocrew | 4 Comments – latest by Renae

Here at the MOO labs we’re always looking for new ways to help you raise awareness of your business. With this in mind, we recently used our NFC-enabled Business Cards + in a brand new way. To send a tweet. This means that your cards will post a tweet automatically when they are tapped on an NFC-enabled Android or Windows device.

We were able to do this thanks to our integration with IFTTT– the following tutorial will show you how you can set this up. Continue reading this article…

How to Write a Great Brand Manifesto

February 2016, by moocrew | 1 Comment – latest by Zen

Great brands have a strong visual identity but they also have engaging personalities and opinions which they live by. These personalities and opinions often underpin their brand manifesto – a declaration of beliefs that guides everything they do.  As Sarah Grieb explains, creating emotional value is fundamental for winning over your audience. “Increasingly, consumers are interested in the values represented by their hard earned purchases”. Simon Sinek’s famous “golden circle” concept expands on this. Continue reading this article…

How To Write Copy That People Want to Read

January 2016, by moocrew | 3 Comments – latest by Mike Allen

Whether you tend to gesticulate wildly, chatter away or perhaps communicate calmly, the way you talk has the power to influence people. It’s kind of what makes you, you. So how do you find your brand’s voice and use it effectively? We asked MOO’s Head of Copy for the lowdown on how to write great copy that sounds like your brand – here it is, straight from the horse’s mouth!

Writing copy for marketing materials can send a lot of people into meltdown. Word-paralysis strikes as they grapple with self-flagellating thoughts like, “I don’t know what to say!”, ‘does that sound good?’, ‘how many times can you use the word ‘innovative’ in one sentence?”.

Sound familiar? …Continue reading this article…

Behind the Brand Refresh: 500px

January 2016, by moocrew | 7 Comments – latest by Mike Payne Jr

Whether you’re hoping to attract new customers, inject some newness into your masthead or maintain your market position, a brand refresh may be in order. This is exactly what 500px, an online community of photographers and stock photo marketplace, did last last year. Here’s the story behind their refresh. Continue reading this article…

Webcast – Are You Ready for Employee Advocacy?

January 2016, by Craig Desmarais | 1 Comment – latest by Shezad Manjee

The way you feel about where you work, has an effect on the way you talk about it too. This means that happy employees become cheerleaders and advocates for a brand, while the not-so-happy ones, well, you know the rest… Continue reading this article…

Learn What’s Next: 7 Predictions for 2016

January 2016, by moocrew | Add a comment

Next month’s Pause Fest 2016 brings together the best minds in from all over the world for a festival of innovation, technology and creativity. We can’t wait. No, seriously, we can’t, so to whet our appetites for what’s to come, we’ve asked some of the key speakers the same question: What their single top prediction for 2016 was.  Continue reading this article…

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