When it comes to clean, minimal branding, these three businesses are proving less really is more.
Ashley Nordan is a Minneapolis-based artist and designer. After finishing her M.A. in web and graphic design, she built a career on her multidisciplinary approach – from selling her hand-printed artwork, to designing logos for clients.
When it comes to finding inspiration, Ashley explores a diverse range of design mediums. “I see the value in studying all different areas of design such as architecture, art, and fashion,” she tells MOO. “The more I understand about design, the better I can apply it to creating a client’s brand.”
Despite her passion for variety, the branding for Nordan Design is minimal. “I chose a font that would let me combine my initials into one mark,” explains Ashley. “The simplicity isn’t just about aesthetics, but utility. My details need to be easy to read and give a sense of my style. The gloss finish on the Super Business Cards adds a touch of sophistication that complements the strong, feminine design.”
Meaningful branding, design solutions and art direction is what drives the creative brains at Fos&Co. The UK-based studio is led by creative director, Charlotte Fosdike, who began her journey as a freelance graphic designer before taking the next step and teaming up with other creatives on projects. Through collaboration, Fos&Co was born.
At Fos&Co, a personal approach is always taken to understand each individual project. “We firmly believe in drawing inspiration from the product or service first,” Charlotte tells us. “The process begins with gaining insights into the brand’s story, which will then influence the creative direction.”
When considering their own branding, Fos&Co put the customer at the heart of their decision making. “Our cards were designed to draw the eye at first glance and display our contact details in an interesting way. The vibrancy of the different colors and the natural feeling of the cotton card stock really stands out from others – it reminds the customer that we aren’t your usual design studio.”
Great Good Creative is a branding and graphic design service with social impact at its heart. Led by brand coordinator turned business owner, Lorelle Skelton, Great Good Creative supports charities and social enterprises, aiming to make a difference in the world through bold design that inspires action.
“Put simply, we’re creative with a heart,” explains Lorelle. “Great Good Creative is all about great creative for good causes, so I felt a clean brand aesthetic was appropriate. I wanted it to reflect not only the integrity and honesty of the important initiatives my clients work on, but also how I endeavour to run my business.”
Lorelle ensured that the brand values of transparency and honesty were carried right through to her printed materials “I went for the matte option on my Square Business Cards to further reinforce these themes – nothing shiny or showy, just a beautiful, smooth finish,” she tells us. “I love that they’re an unconventional shape. It was so important for me to show that, as a designer, I’m not afraid to do things differently. They’re a really handy size too, so I can always carry some with me.”