August 31, 2016

Blog to Boutique with Wear Lemonade

Following the major success of her fashion and lifestyle blog Make My Lemonade, Parisian entrepreneur Lisa Gachet set up online store Wear Lemonade to sell garments, accessories and DIY patterns. We met with Lisa and she told us how she expanded her blog into a boutique, talked about the importance of packaging, and who she’d share a lemonade with.

Tell me about your blog

I studied fashion and following a short career within fashion styling and journalism I set up my blog as an outlet for my interest in styling and designing. At the beginning, it was just brand content and collaborations. I branched out and organised workshops with my readers, it was so cool to meet people in person and see the way they gained confidence with styling and making clothes.

Lisa Gachet of Wear Lemonade

What made you launch the online shop?

I was missing my job as a designer and wanted a way to reconnect with this passion. I had also learnt a lot from the workshops and events – there was a genuine appetite for making things. Wear Lemonade started out only selling sewing patterns, but after three months we started to sell clothes too. Today, you can either buy the final result or buy the pattern to do it yourself! We started alone on my couch, and now there’s seven of us working in a super cool studio in Paris.

Photo Make My Lemondade Postcards

How have you grown such a strong brand?

Right from the start, it was important the “lemonade spirit” is something fun. Over three years, without thinking about it actually, we have created the Lemonade universe through the content on our blog. Our clients speak about the “lemonade touch,” something fun and fresh, colourful and playful. This is flattering, I guess it’s about staying true to your values and not forgetting the details, like packaging.

Why do you think packaging is important?

The unboxing experience is so important to me! It has to feel like Christmas. It’s a huge thing for someone to order something they can’t touch. I use Lemonade-branded Postcards and Letterheads for inserts. I think of them as little soap bubbles: a lucky dip full of surprises. We use it as a gift for people who order through our shop – a way of saying thank you for shopping with us. Our packaging is full of original goodies, and we change everything every three months with our new collections!

Photo of Make My Lemondade Postcard

What’s next for you?

I’m hoping Wear Lemonade will continue to grow as a lifestyle brand. I envision us growing into a brand with stationery, homeware, accessories… kind of like a French MUJI – fun and colourful!

Finally, who would you share a lemonade with?

Beyoncé – I’m sure she’d be glad to share a lemonade!

Are you starting a business? Tell us in the comments below!

1

Comments are closed.

Shop the story!

Like what you see in this story, now you can get the look!

Inspiration

Need that spark to set your next creative project alight? Check out awesome design inspiration and stories from creatives just like you.

Explore Inspiration >
Letterhead

Demand attention and make an impact with personalised Letterheads for your business, printed on the finest quality paper at MOO.

Explore Letterhead >

How Monotype brought typography into the digital age

Find out how Monotype has brought typography into the 21st century.

September 20, 2021

Brook Gossen: forever playing with pattern design

We met Brook to talk about her journey as a surface designer and the birth of her new art challenge.

August 19, 2021

NAIL: the ad agency that kind of hates advertising

We talked to NAIL about how they developed their viral campaigns.

July 27, 2021