Business Cards

This month's Luxe Project designer, John Bielenberg, has an eye for detail. He appreciates inventiveness practically anywhere – particularly the humble bicycle. Inspired by bicycle aesthetics, John came up with a new type of idea-producing creative game – using Luxe Business Cards!

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Welcome to The Luxe Project. It's an initiative that teams brilliant creatives with new Luxe Business Cards - and helps good causes as well! For one full year we will be launching limited edition designs from well-known international designers exclusively for Luxe Business Cards. Their designs will be available for about one month and 100% of net proceeds will go to the designer's charity of choice. The theme is 'design for good'.

About the Charity
HERO works as a catalyst for community development in the Alabama Black Belt to end rural poverty. HERO began in 1994 by a group of committed citizens who wanted to create a strong community focused on family. As a 501(c)3, provides job training, affordable housing and economic development to build strong communities. In 2004 the HERO Housing Resource Center was added. The Housing Resource Center at HERO now owns 5 small business, helped to start a total of 11 small businesses and runs HEROhousing. HEROhousing builds affordable housing for home ownership, lease purchase and rental.

About the designer

John Bielenberg is a designer, entrepreneur, and imaginative advocate for a better world. He is the founder of Project M and co-founder of Future and Common. John has won more than 250 design awards in his career, including the 2013 AIGA Gold Medal. The San Francisco Museum of Modern Art staged a solo exhibition of his work in 2000. In 2003, John created Project M, an immersive program designed to inspire and educate young designers, writers, photographers, and filmmakers by proving that their work can have significant impact on communities. Most recently, John has partnered with long-time collaborator Greg Galle to launch a new firm called FUTURE that is focused on driving positive change by unlocking ingenuity in individuals and organizations.

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