Our Twist Pen just won a Red Dot Design Award

For 70 years, the Red Dot Awards have been spotlighting some of the best design work in the world. And following our Water Bottle’s big win in 2022, we’re proud to announce that our brand-new Twist Pen is also a Red Dot Design Award winner.  

We launched the Twist Pen in 2024, and it’s one of our most revolutionary products, without a huge diversion from what makes a pen great. When our designers set out on creating it, they knew they didn’t want to reinvent anything—just make it different, better, and immediately recognizable. 

And now we know that the combination of unique features and top-quality materials is what got it noticed by the Red Dot jury. Here’s what they had to say:

“The MOO Twist Pen combines an expressive design, high-quality workmanship and five friendly colors in a pleasantly lightweight writing instrument.”

Made from recyclable aluminum, the pen’s unique silhouette has the twist mechanism set at an angle, so it’ll never roll away. It’s also refillable with Schmidt P900M ink cartridges, weighty, and comfortable to hold, as well as completely customizable, making it the perfect premium backdrop for any brand.

“It’s humbling to receive a Red Dot award, especially knowing the legacy of iconic designs that share this recognition,” says Felix Ackerman, MOO’s Lead Product Designer and the man behind the Twist Pen, as well as so many of our other beloved products.  

“I’m both proud and grateful, it acknowledges the care we put into every detail, from the expressive, joyful design to the quality of the finish and craftsmanship. The Twist Pen is all about getting the small things just right, and having that noticed is a real testament to the entire team who brought it to life.”

It’s clear we’re thrilled that our Twist Pen has been officially recognized with such a coveted award. But what we love most is seeing it in the hands of real people. That’s why we just reduced the minimum order quantity of the Twist Pen to just one, making it more accessible and even easier to experience. And as always, it’s a great option for brands looking for top-quality merch to gift.   

If you haven’t experienced our pen yet, now’s the time to get your hands on the Red Dot Design Award winner. Start customizing your own MOO Twist Pen today, and discover what makes our one-of-a-kind ballpoint pen an award-winner.

With a MOO Business Plan, our expert design team can help you create your new pen, as well as custom-branded merch and print to go along with it. To get started, fill out the form below, and one of our team members will be in touch.