Most would argue that professional relationships are built online in today’s digitally charged world. Kate Lance, founder and CEO of Katie Lance Consulting, would argue that isn’t entirely true, especially in the Real Estate industry. As a loyal MOO customer and enthusiastic print advocate, she uses offline marketing to step up her real estate business strategy.
Katie still relies on offline channels to connect with Real Estate professionals and believes that online connections alone, cannot build your Real Estate brand as much as involving offline channels. What exactly is an ‘offline channel’? She shares her best practices with us and how to find the perfect fit of online and offline marketing for the Real Estate professional.
Do you ever feel like there is a lot of noise online? Often, when I log into Facebook, I feel like I am standing at the side of the freeway watching cars fly by. Getting (and keeping) someone’s attention is the name of the game, especially in Real Estate. One of the most effective and authentic ways to do this is to take the online, offline.
I know, for myself, this is something I’ve believed in for years and years, and I am excited to recommit myself to the importance of a handwritten note, a phone call, and most importantly, that face-to-face time. At the end of the day, Facebook and Instagram are awesome, and it can certainly help build relationships, but it will never replace that face-to-face, personal time.
In addition – there are many ways real estate professionals can take the online, offline with their marketing. Print marketing is a great way to reach people because it is tangible (which is why I love the quality of MOO products!). Here are a few of my favorite ideas for real estate pros:
One of the reasons I am writing this blog post over on the MOO blog is I have been a MOO customer and fan for years. I love the quality of their products. The quality of the products you share and how it feels in your clients hands is small, yet overlooked many times. Handing out a high-quality personalized item is what makes you look like the rock star you are!
I have ordered thank you cards, holiday cards, business cards and stickers over the years and I love the reaction my friends, colleagues and clients have when they receive something from me created by MOO, in the mail.
Katie Lance is the author of #GetSocialSmart and founder and CEO of Katie Lance Consulting, a social media strategy firm. She’s been recognized by Inman News as one of the 100 most influential people in real estate and is a featured keynote speaker at many industry events. Her #GetSocialSmart Academy features on-demand social media education to help real estate professionals take their social media strategy to the next level.
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