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I was inspired by the phrase “spot on” and how it connects to the idea that your skillset makes you the perfect person for the job. I also liked that the circular monogram felt a little like a target since it alludes to the fact that you’ll be working to reach your client’s target goals.
Emily is a Boston-based designer who earned her BFA in Visual Communication Design at the Hartford Art School. When not working at MOO she's most likely in her tiny home studio, sewing her own dresses, reading lots of non-fiction, and making breakfast for dinner.