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With popularity ever increasing, we found out how Lady Dinah’s Cat Emporium is keeping up with demand.

My name is Lauren and I'm the founder of Lady Dinah's Cat Emporium, in London. Lady Dinah's is a Cat Cafe and Tearoom in Bethnal Green where you can have cake and tea with 10 of our cats.

Why do you think developing a brand is important when running or starting a business?

Our brand’s message has never wavered. We mean what we say and I believe that an honest and consistent brand message has helped us to grow when we could have easily been a novelty flash-in-the-pan.

Our design and our brand voice set us apart from imitators from day one. The country is now awash with copy-cat-cafés, but none with the strength of design that Lady Dinah’s has.

What has been the biggest challenge for Lady Dinah’s?

Dealing with demand that far outstrips supply, and trying to grow and improve at the same time. We've have very little breathing room and we run very lean.

Written on:
27 Oct 2015
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