Hello, we're MOO

We help businesses of all sizes look their best

We combine great design with market-leading, proprietary technology

Founded and headquartered in London, we’re an online technology and manufacturing business that is passionate about great design and the difference it can make to our customers and the world. We design, manufacture, and sell premium print and branded merchandise products to our corporate customers around the world.

MOO launched back in 2006 with the aim to disrupting the trillion-dollar global print industry. We’ve successfully achieved this – today we are the market leader in the fast-growing premium segment. While branded corporate merchandise has traditionally been low quality and disposable, MOO continues to disrupt the market by applying superior design and quality standards to deliver attractive and sustainable customised products that appeal to brand-conscious corporate customers. Sustainability is fundamental to our business – what MOO provides is the antithesis of traditional, poor quality, throwaway corporate merchandise.

We want to set a new standard for print, with remarkable new products that bring great design and uncompromising, high standards to the web. While many other printers have chosen to use new technologies to simply reduce the costs of printing (and often the quality), we strive to make print not only cost-effective but better than ever before.

Great design together
Great design

We believe in the power of great design

Design is key to everything MOO does – we exist to make great design more accessible and sustainable. We control the entirety of the design, production and sales process to guarantee a high-quality experience for all our customers.

Professional-quality design has traditionally been expensive or out of reach for most people; MOO is changing this. We're passionate about helping everyone design the best looking and highest quality print products, products that will help them or their business look great.

Our company vision is simple but ambitious: "great design for everyone".

Growing MOO

MOO’s expanding product range is driving our growth.

Starting with business cards, our product range has subsequently been expanded to include flyers, stickers, notebooks, and water bottles, with these newer products proving increasingly popular. We’ve other exciting, branded products in the pipeline, many of which (such as our WFH packs) are driven by opportunities arising from the evolving nature of work following the pandemic.

Today MOO has hundreds of thousands of customers in more than 190 countries. We’ve become a much-loved brand, with a 70% NetPromoter rating. And we’ve expanded to currently operate out of six locations across the UK and US, with more to come.

Until the pandemic struck, MOO had grown every quarter since we were founded in 2006. And we’ve successfully emerged from the pandemic as a stronger, more profitable business, able to provide our growing customer base with the high quality, sustainable, branded products they want in this new world of work.

More about MOO...
Richard Moross

Richard Moross

Founder & CEO

Richard is the man responsible for creating one of the fastest-growing print businesses in the world.

Fascinated by game-changing technology and design, Richard is driven to create products people love to own.  

With design close to his heart, it should come as no surprise that he lists attention to detail, a drive for perfection, and innovation as pillars to his own (and MOO’s) success.

Richard admits to having made "every mistake in the book" during MOO's early years. He seems to have got the hang of it now, though.

Richard Moross on 15 years of MOOing it

To celebrate our anniversary, we put 15 burning (and not so burning) questions to our CEO and founder. Including what not to name your brand and advice to future entrepreneurs.

Who we are

The nice people shaping the future of MOO.

Nick Ruotolo
Nick Ruotolo

Nick Ruotolo

Chief Operations Officer

Nick has been part of teams that have led organisations through profitable growth, in times of tremendous scaling. He welcomes the chance to help our customers grow and develop. Outside work for Nick means being outside – mountain biking, skiing and boating.  

“I’m excited to be part of a company whose mission it is to help businesses of all sizes.”

Jaclyn Tomlinson
Jaclyn Tomlinson

Jaclyn Tomlinson

Chief People Officer

Over the past twenty years, Jacylyn has strengthened the culture at all kinds of businesses – from startups to household names. Outside of work, she loves tapping into her 100% Italian roots, spending time with her family and volunteering at dog rescues.

“I’ve never worked at a place where I can truly bring my whole self to work before. MOO is that place.”

Gina Cothey
Gina Cothey

Gina Cothey

Senior Vice President, Global Marketing

Gina is responsible for attracting as many people as possible to MOO. Since she joined us in 2013, her strategic vision and unstoppable drive has helped the exponential growth of our US business. She describes herself as the kind of person who gets stuff done.

“It’s easier to market a product that people like. Because our customers love MOO so much, my job is much easier.”

Kate Burns
Kate Burns

Kate Burns

Vice President, Business Operations and General Counsel

A practising solicitor with a background in strategy and change management, Kate spent 15 years as a corporate lawyer. Before MOO, she was the General Counsel of Not On The High Street. Outside of work you’ll find Kate with her family and cockapoo dog, Inca.

“I’m excited about what’s next for MOO, and love that we can help businesses thrive in the new world of work.”

Scott Briggs
Scott Briggs

Scott Briggs

Vice President, Operations

Scott is responsible for manufacturing all our products, and has held operations roles at several tech companies – from small start-ups to large enterprises. His passion is building things people will love. Outside of work, he enjoys travelling the world with his wife.

“This is my second time at MOO. It was a ton of fun the first time, why not do it again?”

Ruth Wassermann
Ruth Wassermann

Ruth Wassermann

Vice President, Design

An award-winning design leader, Ruth has led the development and creative direction of many high profile furniture and lifestyle product launches. When not busy creating future design classics, she’ll take her camper van to the beach and go running, kayaking and surfing. 

“I love creative storytelling – building a range of products that share a connection and identity.”

Claire Donald
Claire Donald

Claire Donald

Vice President, Engineering

With an engineering background in IT and communications, Claire loves that MOO’s still small enough that she can name every person in her team. Outside of MOO, you’ll likely find her in a pond or lake – spending blissful hours open water swimming.

“At MOO, our technology lets our customers create something physical. This is such a unique challenge.”

Benjamin Smith
Benjamin Smith

Benjamin Smith

Vice President, Finance

During his time with MOO, Benjamin has overseen continuous process improvements to align internal and external financial reporting requirements with sustainable growth. Outside of work, he enjoys music, theatre, good food – and travelling with his husband, Pip. 

“I’ve been part of the MOO family for over a decade. It’s tremendously rewarding to work with such an ambitious group of people.”

Board of Directors

Board of Directors

Darren Shapland - Chairman, moo.com
Ryan Moore, accomplice.co
Robin Klein, localglobe.vc
Richard Moross, moo.com
Ben Holmes, indexventures.com
 

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