Dress codes are out. Drink codes are in.

Remember dress codes? Those carefully crafted policies about “business casual” and “no flip-flops”? They’ve gone the way of the communal coffee machine and Monday morning meetings that could have been emails. In our work-from-anywhere world, the only piece of office attire that consistently shows up on camera is sitting right there on your desk: your custom Water Bottle.

While we’ve all gotten comfortable with the “camera up, pajama pants down” approach to video calls, something interesting has happened. That company bottle you’re sipping from has quietly become the most visible piece of corporate identity in the hybrid work era. It’s brand recognition for the laptop-on-kitchen-table generation.

The Psychology of visible branding

When we see someone’s branded Drinkware on a video call, our brains make instant associations. On a video call, the MOO Water Bottle speaks volumes. Sleek and stainless steel, it signals quality and attention to detail. Its clean, modern design suggests a company that values professionalism and wellness. It’s subtle, but it’s working on us whether we realise it or not.

Branded objects in our peripheral vision create what’s known as ambient branding — unconscious impressions that build familiarity and trust over time. And it all adds up: an insulated Water Bottle can deliver over 3,000 impressions in its lifetime, costing as little as one-third of a cent per impression. Every sip during that client call is a micro-moment of brand exposure.  

And when your team genuinely loves their branded water bottle, they become walking (or sitting at their desk) brand ambassadors without even thinking about it.

The ripple effect

Your logo doesn’t need to spark deep conversations to make an impact. It just needs to exist in people’s peripheral vision, building familiarity one sip at a time. Marketing psychologists call this the “mere exposure effect”: people are more likely to trust and prefer a brand after just 6–7 encounters. 

And the numbers back it up: premium drinkware is kept for an average of 8+ months, with 63% of people still using it after a year. Unlike digital ads that can be skipped or traditional marketing that feels intrusive, branded Drinkware just exists in people’s daily routines, creating positive brand associations anywhere, anytime.

Beyond the home office

The remote uniform doesn’t stop at video calls. Drinkware can extend your brand’s reach into spaces traditional advertising could never access. A custom Water Bottle travels with your team everywhere,  into coworking spaces, coffee shops, client meetings, conferences, and even tucked into a backpack on the way to the airport. With its leak-proof lid and double-wall insulation, it works just as well on a train table as it does in a boardroom. Durable, portable, and professional, it’s built for mobility but designed to be seen.

Make it count

The hybrid work era has changed how we think about professional presence. Your company’s branded Water Bottle might just be the new corner office – a subtle but constant reminder of who you are and what you stand for. That’s why it’s so important to choose drinkware that reflects your brand values while enhancing daily routines. 

With 62% of consumers saying a company’s values influence their choices, the details matter. Like double-walled stainless steel that keeps drinks cold for 24 hours (or hot for 12), a leak-proof lid with a non-slip base, and custom finishes from wrap-around print to laser engraving. Get those details right, and the MOO Water Bottle becomes a daily signal of your brand identity.

Upgrade your remote work uniform 

The way we work has changed, and so has the uniform. Give your team something they’ll actually want to carry, from kitchen tables to conference halls. Modern, practical, and made to be seen, the MOO Water Bottle keeps your brand in hand (and on show) every day. Explore MOO’s Drinkware range now.