After the year we’ve been through, we’re all looking forward to saying goodbye to 2020. But wishful thinking is not enough: to make 2021 a great year for your business, you need a solid strategy. The year end is a natural time for planning, so why not write some goals for the year ahead?
Here are 4 great business New Year’s resolutions to get you started – and tips on how to keep them in 2021.
Did you make your customers feel extra special this year? Research shows that 66% of customers who switch brands do so because of a poor service experience. Customer experience is a pretty crucial consideration, especially in the current context, as they’re less able to interact with you in real life due to covid-19 measures.
But as customer expectations change, how do you know the standard you should be aiming for? Of course, courtesy goes a long way – you’d never be rude, ignore enquiries or fail to fix a mistake. But over time, best practices and technologies evolve and advance, making customer satisfaction a moving target. Fortunately, the best way to find out what customers want is easy – just listen.
Here are a few ideas for assessing your customer experience and keeping your company’s New Year’s resolution:
For more inspiration, check out our guide to providing first class customer service.
Few things move faster than social media. That’s why you should regularly review your social strategy to make sure you’re still focusing on the areas that will best benefit your business in 2021.
If you have a dedicated social media team or an expert on staff, they should be able to point towards any obvious improvements that require extra budget or different ways of working. If you’re approaching it from a generalist perspective, fear not – it’s probably easier than you think to make improvements, even as a small business. New Year’s resolutions don’t always require a lot of resources to keep.
For more on brushing up your social smarts, see our 10 small-business marketing ideas you can easily execute online.
Branding isn’t just the colours on your letterhead – done right, it’s the backbone of your business identity. The New Year is a great time to check that your current branding is still working for you, and make sure it expresses your company’s values, personality and strengths. As a small business, this resolution can actually be easier to keep, as a smaller team and fewer products also mean more flexibility to evolve without having to go through lengthy processes.
Give your brand a once-over to make sure it’s performing in all the important ways.
Most businesses know the value of a great customer experience, and as of recently, employee experience is receiving a similar level of recognition. Why not take the New Year as an opportunity to make sure you’re taking good care of those all-important human resources?
Employee experience starts at the interview stage (or on seeing the job ad, if you’re being precise), and continues to the point of exiting a company, so this is a business New Year’s resolution your entire organisation can get on board with. Whether you’re a big company or a small business, this New Year’s resolution is a great way to ensure you’re keeping your staff happy and making business thrive in the long run.
Want to kickstart your business plans for 2021? Plan on paper with our cleverly designed Hardcover Notebooks.