The only paper guide you’ll ever need

If you’re anything like us, you’re probably a bit of a papyrophiliac. That’s the name for someone who loves paper and has more Notebooks or Journals on the go than they can count.

Nothing beats the joy of paper, and now more than ever, paper has the power to make a real impact for your brand.

But when you’re ordering Business Cards or Flyers online, it can be difficult to know what to choose, what size to go for, or what paper or thickness would work best for your project. 

So we’ve made it easier with this ultimate paper guide. If you’re into good old-fashioned print geekery, you’re looking to bring your next papery product to life (or you’re just crazy about paper), this one’s for you! 

Here are six types of paper you’ll find here at MOO.

1. MOO Original – the all-rounder 

Want to make an impact from the get-go? Then MOO Original is the one for you. It’s a thick, silky paper that looks just as good as it feels. Designed with printing in mind, it holds color well, making it a versatile, go-to paper. 

Choose Matte for clean typography and understated designs, or Gloss to make photography and bright colors pop. 

MOO Original is perfect for spreading some love for your brand with Postcard inserts. It also works really well as a Greeting Card – a lovely little thing to include with your corporate gifts.

Specs: 130lb weight, 16pt thickness

Available on: Business Cards, MiniCards, Postcards, Greeting Cards, Brochures, Bookmarks and Letterheads.

2. MOO Super – the tough one

We know how much battering Business Cards take, so they need to be made of sturdy stuff. Our MOO Super paper is fantastically versatile, designed to supercharge your print comms. The paper feels silky smooth, strong and durable, with a velvety Soft Touch or dramatically shiny High Gloss finish.

It makes a confident, polished impression, suiting bold brands, rich colors, photography, and high-contrast designs. 

Soft Touch Business Cards can also feature Gold Foil, Silver Foil, Spot Gloss, or Raised Spot Gloss. 

Specs: 130lb weight, 18pt thickness. Choose a range of Special Finishes.

Available on: Business Cards, Postcards, Brochures, and Bookmarks.

3. MOO Luxe – the bougie one

One of the plushest, fanciest papers in our paper guide. MOO Luxe brings the ooh-la-la to your prints. It’s beautifully textured and extra-thick, giving it that sumptuous in-the-hand feeling. 

Four layers of FSC® Certified Mohawk Superfine® paper give it a tactile, naturally textured finish, with one of eight colored seams through the middle. 

You can even get it Letterpressed to give it a handcrafted, artisanal feel. Luxe suits high-end brands, minimal designs, and cards where the edges deserve attention too. 

Specs: 32pt paper (double thickness for extra impact) with a choice of 8 color seams.

Available on: Business Cards, MiniCards, Postcards, Notecards and Letterheads.

4. MOO Eco Signature – the sustainable one

Recycled paper has had a glow-up. Eco Signature is uncoated and made from 100% recycled material using wind power. It’s FSC® Certified (FSC-C214359) and fully recyclable too. 

The paper feels natural and reassuringly premium, with subtle flecks that hint at its previous life. It’s a great choice for brands that want to put their values where their logo is. It works beautifully with clean type, confident color, and pared-back designs.

Specs: 19pt (352gsm)

Available on: Business Cards.

5. MOO Feltmark – the textured one

If you like your paper with a little more personality, then MOO Feltmark is the one for you. It’s our first textured Business Card, with a subtle, irregular pattern that gives even the simplest designs serious character.

The name Feltmark comes from the felts used while the paper dries, which leave their mark across its surface. It feels beautifully tactile without getting in the way of crisp type or fine details. Perfect for makers, architects, hospitality brands, and creative businesses that are big on the little things.

Specs: 17pt (298gsm)

Available on: Business Cards.

6. MOO Cotton – the soft one 

If you’re looking for something a little bit out there, then you need to meet our MOO Cotton paper. It’s a tactile paper stock for your Business Cards, guaranteed to make an impression on first touch.

Cotton is a completely tree-free option made from 100% cotton linters, and it’s fully recyclable too. 

Its uncoated, naturally bright-white surface gives colors a softer finish, making it especially suited to minimal designs, lighter ink coverage, and handwritten details.

Specs: 110lb weight, 17pt thickness

Available on: Business Cards.

Want to get your hands on all our paper? 

Aside from our core paper range, we also offer two additional stocks for our Flyers – MOO Premium and MOO Pearlescent. With our premium papers, you can choose between a vibrant gloss or an artisanal matte finish, while Pearlescent offers a dramatic metallic finish. 

But if you really want to get a feel for the papers in this paper guide, then be sure to order your MOO Sample Pack today.