Meet MOO’s multi-award-winning Twist Pen

The world isn’t exactly short of pens. So making one worth noticing takes some doing.

It’s an object most of us use without thinking: pick it up, scribble something down, put it back. So, when our design team set out to create the MOO Twist Pen, they weren’t interested in adding unnecessary bells, whistles or tiny built-in torches.

Instead, they focused on the details that could make an everyday object feel noticeably better. How it feels in your hand. How it moves across the page. How it looks on a desk. And how to stop it rolling onto the floor halfway through a meeting.

Since its launch, the Twist Pen has received international recognition from the Red Dot Design Awards, BIG SEE Product Design Award and the Indigo Design Awards. Not bad for something that fits in your pocket.

A twist on the everyday

Like most design projects, the Twist Pen started with a question: how do you improve something that already works? For Felix, MOO’s Lead Product Designer and the man behind the Twist Pen (as well as so many of our other beloved products) the answer wasn’t to reinvent the pen completely but more to re-think the familiar details. 

Its most distinctive feature is the angled twist mechanism at the top. It creates the pen’s recognizable kinked silhouette, while serving a practical purpose too: place it on a desk and it won’t roll away. It’s a small change, but that’s the point. Good design often lives in those tiny moments when an object quietly makes life easier.

The clipless barrel keeps the shape clean and uninterrupted, giving your logo or design more room to breathe. Made from recyclable aluminum, the Twist Pen has a carefully balanced 22g weight. Its smooth twist-action mechanism reveals a replaceable Schmidt P900M ink cartridge, so it can be refilled rather than replaced when the ink runs out.

Award-winning by design

The Twist Pen wasn’t created to tick boxes on an awards entry form. But its clever shape, satisfying weight and attention to detail has caught the attention of design juries around the world.

It received a Red Dot Design Award, with the jury highlighting its expressive design, high-quality workmanship and range of friendly colors. Recognition from BIG SEE and the Indigo Design Awards followed, celebrating the same thoughtful approach to an everyday object: distinctive, refillable and designed to be used for longer.

“It’s humbling to receive awards like these, especially knowing the legacy of iconic designs that share these recognitions,” says Felix. 

“I’m both proud and grateful. It acknowledges the care we put into every detail, from the expressive, joyful design to the quality of the finish and craftsmanship. The Twist Pen is all about getting the small things just right, and having that noticed is a real testament to the entire team who brought it to life,” he continued.

Made to be kept

Many promotional pens are designed for a brief encounter. They’re handed out at an event, used to write down an email address and forgotten in a conference room. The Twist Pen was made with a longer life in mind.

Its durable body and refillable cartridge mean it can keep moving between desks, notebooks, bags and meetings. It feels special enough to give as a gift, but useful enough to become part of someone’s everyday routine. And that’s where branded merchandise earns its place.

A product doesn’t make a lasting impression simply because it has a logo on it. It has to be useful, thoughtfully designed and good enough for someone to keep reaching for it.

The Twist Pen is proof that even the smallest branded object can carry plenty of weight.

A better canvas for your brand

The Twist Pen already stands out before your branding is added. Its clean lines, angled top and clipless barrel give your logo or design uninterrupted space to shine. Choose from a range of colors, then add one-sided engraving for a crisp, considered finish that feels built into the pen rather than added afterward.

That makes it a strong choice for client gifts, employee welcome packs or event takeaways. No oversized branding. No unnecessary extras. Just your logo, engraved onto a product people will actually want to use.

Put an award winner in their hands

We’re proud of the Twist Pen’s growing awards collection. But the best recognition is still seeing it out in the world: capturing ideas, signing contracts, filling Notebooks and mysteriously disappearing from meeting rooms.

Ready to put a new twist on your branded merchandise? Customize your own multi-award-winning MOO Twist Pen. 

And with MOO Business Services, the process is easy from start to finish. Get support, access to exclusive Branded Merch, and more.  When you’re ready to begin, just fill out the form below, and our team will be in touch!